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Books Were Never the Endgame Since its founding 28 years ago, Amazon has reached near mythic status for its superior ser...

Great customer experience doesn’t just happen. It is planned, designed and mindfully delivered. That’s because there is ...

Designing Your World Around Your Customers’ Experiences Learning how to be more customer-centric sure sounds good. But i...

ALM Intelligence/Kennedy Research ALM Intelligence/Kennedy Research named McorpCX a global leader in their Digital Custo...

Ready to make your customers your priority? Here are five things to know, to build a company they’ll love. It takes effo...

In a customer-centric organization, everyone has an “experience influencing” role. Customer centricity is a way of doing business...
Welcome to TalkingCX, as we bring ChatGPT from OpenAI and Graham Clark, VP Market Development for McorpCX, together to discuss...
Companies are investing heavily in digital transformation, with a Research and Markets report projecting the global market to be...
The business world has aligned on the fact that customer experience improvement is one of the most important things any...
The digital transformation trends that could make all the difference in how your customers experience you. You’re almost...
Ready to make your customers your priority? Here are five things to know, to build a company they’ll love. It takes effort to...
Why resiliency, responsiveness and agility are more important than ever for leaders and the companies they work for  
Align and educate your people around a digital-first, customer-centric approach Whether it’s new technology, geopolitical unrest,...
ALM Intelligence/Kennedy Research ALM Intelligence/Kennedy Research named McorpCX a global leader in their Digital Customer...
Fixing CX Potholes and Using Roadmaps for Your CX Program: Insights from Forrester CX North America 2022 The presentations at...
Validations from the Field: “Smart Customers” are radically changing the game for the businesses that wish to serve them At...
Radically boost brand relevance while improving experience for your customers According to Salesforce’s 2020 State of the...
If your journey mapping efforts are falling short, odds are that one of these 4 gaps are to blame. Journey mapping is one of the...
Michael Hinshaw’s Book on Digital Disruption and the Customer Experience Written in 2012, this book, co-authored by Bruce...
Customer feedback is essential for making informed decisions Customers are your best source of business and market insights. By...
Proactive customer engagement isn’t a one-time event Done right, Proactive Customer Engagement makes it easy for customers to...
Wharton Magazine Unless you prioritize a digital mindset in your company—from leadership in the C-suite to the newest...
Entrepreneurs and startups intuitively understand the need to connect their products and services to the needs of the...
  There’s not a lot of upbeat coverage in the media today. Business closures, social distancing woes, stock market gyrations — it...
  In a post-COVID world, the future is full of obvious challenges and less obvious opportunities. In this fast-changing...
Employee and workforce experience (EX for short) matters just as much as customer experience (CX). Unsurprisingly, the two are...
Things got really strange really fast, didn’t they? I’m sure that like me, most of you are still processing what all this means –...
Customer experience leaders are documented to have greater top- and bottom-line growth than those who haven’t made customer...
It’s not possible to sustain a disciplined CX mindset without clear guidelines Humans like rules — when they apply to someone...
Yup. It’s that “New Year’s Resolutions” time of year again. If this reminder makes your eyes roll, then my apologies – I get it....
Everybody needs a role model, right? Individuals succeed primarily because they pick someone they admire, follow their example,...
What exactly is a customer experience strategy? Spend any time online trying to answer this question and you’ll see how easy it...
In today’s digital-first-but-not-digital-only, customer-centric world, customer experience (CX) has quickly emerged as a critical...
Banking CIO Outlook McorpCX is proud to be recognized as a 2019 Top 10 Customer Experience Solution Provider by Banking CIO...
The Eight Best Practices of Customer Experience Management Leaders As ever-greater numbers of organizations embrace the age of...
Customer experience design professionals have recognized the power of customer persona for years. Unlike customer or audience...
It’s human nature to fall in love with your solutions... it’s also one a common pitfall for business leaders, entrepreneurs and...
When we look at customer experience leaders today, it’s unsurprising there are a number of things they have in common. When...
Once you define your customer experience strategy and begin the journey down it, you'll likely find a tipping point where people,...
Hey, we get it – nobody wants to fail. But the hard truth is that failure is a fact of life. We try, get knocked down, and pick...
Customer journey mapping continues to gain both traction and increased relevance as organizations around the globe orient towards...
For any organization striving to significantly improve customer experience, they need a plan to do so. That’s because the ability...
Loyalty 360 Interviews Michael Hinshaw Customer Experience is widely viewed as the great differentiator among loyalty marketers....
For the last several years, improving customer experience has been rightfully viewed as one of the most important things any...
Seven years ago, Domino’s Pizza was in the pits. Tasteless, unexciting food and an all-time low in its share price, the company...
With Thanksgiving turkey a distant memory - replaced by omnipresent holiday Muzak, elves and the tinsel-laden decorations in...
MyCustomer Buyer personas are a well-worn technique adopted by marketers to get under the skin of customers. But personas also...
I was listening to a Freakonomics podcast recently, titled “In Praise of Incrementalism.” It struck a chord with me on several...
Most companies at least try to serve customers well, even if some don’t succeed. But even the best-intentioned organizations can...
Books Were Never the Endgame Since its founding 28 years ago, Amazon has reached near mythic status for its superior service and...
Customer journey mapping is, understandably, a pretty hot topic. Not just for customer experience professionals, but for all...
Loyalty360 Loyalty360 interview with Michael Hinshaw. The ability to consistently deliver a great customer experience is...
Customer Experience Journey Mapping Many of us are familiar with Gartner’s “hypecycle,” representing the maturity, adoption and...
Michael Hinshaw for Content Science Review How would you answer if every company you dealt with asked you this question: “Which...
Michael Hinshaw for CNBC To survive in the face of smart, connected and digitally adept customers, established firms need to...
At heart, customer experience improvement is all about finding those places in the experience where pain exists, and where...
There’s little debate on the critical nature of getting digital customer experience right. There isn’t a customer experience...
Everyone is talking about customer experience. What it is, why it’s important, how to deliver and how to improve it. Everyone, it...
Michael Hinshaw for BAI In a world where bank customers are more likely to switch and to show less loyalty than ever, customer...
Michael Hinshaw for BAI In a world where bank customers are more likely to switch and to show less loyalty than ever, customer...
Michael Hinshaw & Bruce Kasanoff for Fast Company Massive disruption is coming, and the only question is whether your firm is...
The Experience Economy published in The AMA’s Marketing Insights Providing great customer experiences at every digital touchpoint...
We know that customers are more demanding and have higher expectations than ever. And since most corporations are working hard to...
We spend a lot of time talking about the value of things like customer centricity, transparency and the importance of designing...
What happens when you make the shift to become truly customer-centric? We’ve identified seven implications you can expect during...
Customer Experience Omnichannel: Offering customers seamless, consistent, omnichannel experiences at all customer journey stages...
According to PwC, more than half of consumers want to shop for healthcare...but their preferred method of doing so doesn’t exist...
What every CIO must know to bridge the customer experience technology gap… A couple of weeks ago, we published a white paper...
Three ways companies with best customer experience got there—and how they stay ahead of the pack. Sometimes, the ability to...
Why marketing (and Sales, Operations and Support…) can have a hard time seeing the “big picture.” Managing the customer...
With much of the online conversation taking place around customer experience innovation, it almost feels like everyone is focused...
When “customer experience” can mean just about anything...how do you define it for your needs? Given the prevalence of “customer...
Given the prevalence of “customer experience” as a desired competitive differentiator, business discipline, and value driver,...
Today, virtually every industry is ripe for disruption. The $3.7 trillion insurance industry is no exception. In many ways a...
Every journey begins with a single step. When it comes to improving customer experience, the first step in your journey can be a...
Are your people truly committed to customer experience? Or just following orders? As organizations prioritize customer...
Anyone who serves customers recognizes that improving their experience with you is the key to drawing them closer. That can’t be...
Millennials don’t work at desks? Really? Here’s the premise. It appears that Marriott is in the process of redesigning their...
How would you answer if every company you dealt with asked you this question: “Which is more important to you? A Personalized...
I recently watched a pretty remarkable video on Al Jazeera about Otis Johnson, a 69-year-old man released from prison in August...
It’s a given that customer expectations have never been greater. Increasing recognition of this reality is a major driver of the...
As you’re likely aware, the discipline of customer experience requires that organizations look at what it’s like to do business...
This is a short tale of two recent service experiences with wildly differing results. So you know, my goal isn’t to bash Comcast...
Meet Sasha “New MBA” Cruz. She’s 26 years old, a recent graduate from a top MBA program and about to move across the country for...
Do you ‘listen’ to what your customers want or need? Sorry. But it’s gotta be said. Customer success journey maps require that...
Understanding your customers and your costs at a granular level is key to better and more profitably serving them.
Don’t (just) listen to us on this; listen to your customers. As customer experience experts, we look at our client organizations...
The dark is not a comfortable place for a customer to be. It’s been a stressful week. We’re selling a vacation house on one lake,...
Every company is a software company. Customer experience is a well-recognized pivot point that more and more organizations rely...
Mind the Gap A customer experience “gap” occurs when the experience a customer has doesn’t align with the experience they...
The role of emotions will become clearer as brands recognize the importance of how customers “feel” about customer experience. We...
No pain, no gain. We’ve all heard this gem. Typically linked to the concept of working out ‘till it hurts before you get any...
What do your customers want to know? What products, services or experiences will entrance them? What services might our...
Mobile-led, digitally-driven disruption creates massive opportunity to raise the bar on customer experience – and service. We’re...
Oh, the irony - I love it when material for a speech just lands in my lap. I was at NextBank USA in New York this week,...
If delight doesn’t lead to loyalty, what does?
Earning customer trust is a business imperative It’s pretty much settled science that consistently great customer experiences...
Why you should care about Millennials (Hint: They’re not just consumers…) Generation Y. Digital Natives. The Net Generation....
Listening to your customers can (and should) inform the ways you design interactions with them. My son – a 23 year-old...
Whatcha gonna do when the flu comes for you? You’re sick in bed, feeling like crap (headache, aches and pains). You lack the...
Michael Hinshaw for Western Banker McorpCX has conducted customer experience research with thousands of banking customers for...
The changing role of rebates in the era of the smart customer
There are many ways you can improve the customer experience, and drive value from it. But your people need to be moving in the...
Where friction in your customer experience occurs (and why you should care)
Remember “The Dress that broke the internet”? Back when my son was 23, he showed me a picture on his phone and asked me what I...
Journal of Financial Services Marketing What challenges and opportunities do financial services marketers face as they strive to...
Community Banker interviews Michael Hinshaw What's the difference between customer satisfaction and customer loyalty? Everything....
Michael Hinshaw for Broker Banker Magazine If having “satisfied” customers was all it took to grow, mortgage bankers would be in...
Small Business Banking News Banks of all sizes rely on Customer Satisfaction Surveys to better understand their relationships,...
SmallBizCRM.com What could be more important than improving sales and your customer relationships?
ABA Bank Marketing By asking the right questions of your customers, Loyalty Mapping provides a clear picture of an organization's...
Sales and Marketing Management From instant ordering and social media to your competitors, control of customer relationships has...
American Executive No matter what industry you’re in or what product or service you provide, your customers have become more...
Quirks Marketing Research Review The word is “touchpoint.” And if it isn’t important to you now, it probably will be: Virtually...
1to1 Media A national telecommunications company recently tracked the buying habits of self-described satisfied business...
Any technology consumer (actually, businesses too) knows the answer to this question: Who delivers a better customer...
Do you want to be the kind of company that customers love? The truth is, for many companies the answer is “no.” If you work for...
There’s little argument that customer experience is a pretty high priority for just about everyone. The reasons are myriad –...
The 2013 holiday season sported some nasty surprises for package delivery and logistics leader UPS. Summarized neatly in a Forbes...
In an industry that’s growing as quickly and expanding in as many directions as customer experience (CX) is, it’s not at all...
Revolutionary at the time, late 2011 saw Apple’s Siri personal assistant introduced as an integral part of the iPhone 4s. I...
A Month of Tweets You May Have Missed What is innovative customer experience? Experiences that make every interaction totally...
A few years ago, Bain and Company published the results of a survey in conducted across a variety of industries. Their report...
Customer Experience Innovation? (You Keep Using That Word…) While the word “Innovation” is thrown around an awful lot in the...
The first step in improving customer understanding is listening – to their opinions, concerns, perceptions, objectives and...
A Very Tasty Focus Group This week, I – along with another 100 or so people – paid Dinner Lab $70 each to be part of a focus...
Using (and protecting) Data for Good On the drive to work yesterday, I heard a now-familiar story on the news: Home Depot, it...
Recognizing that your customer experience is an integral aspect of brand isn’t a new notion. For years, companies ranging from...
What if you were able to know, with near certainty, that your customer would prefer one specific product over another – and that...
Either Mr. Bezos and his team of strategists read our book (did you get the copy we sent you, Jeff?) and/or Bruce Kasanoff and I...
Great customer experience doesn’t just happen. It is planned, designed and mindfully delivered. That’s because there is no ‘one...
Most large companies (and many that are mid-size or even small) have been struggling to overcome customer service and data silos...
If your organization has done any thinking about customer centricity, you’ve likely read buckets about the importance of enabling...
For many organizations, an understanding of where customer interactions occur is stuck inside functional or organizational silos....
Curt Finch, Small Business Trends In the last few years, we’ve seen that the ways customers interact with and think of companies...
Most companies we work with have some sort of performance gap. Some are known and easier to see, others less obvious. Some big,...
When it comes to customer experience insights, the phrase “outside-in” – in reference to getting the customers’ view of the...
“So tell us, how did that make you feel? We care. Really, we do.” While rarely asked quite that way, virtually all customer...
A couple of years ago I wrote an article titled “The Role Of Brand In Customer Experience.” In it, I repeat something that’s been...
Strolling through the ever-expanding body of published work on customer experience, I’ve recently come across a few articles that...
Over the last few years, the case for improving customer experience has been gaining significant traction in executive suites...
Make A ‘Simplification Promise’ Simple customer experiences are better customer experiences. Sounds logical, doesn’t it? After...
There’s little argument that customer experience is a pretty high priority for just about everyone. The reasons are myriad –...
I don’t know what Albert Einstein was thinking of when he said, “Not everything that can be counted counts, and not everything...
Where might you end up if you set out to deliver an immersive, in-store shopping experience for cross-channel, fashion-obsessed...
The rise of smart customers has influenced the very nature of the relationship between customers and the companies that wish to...
If you haven’t read the 2011 book Thinking, Fast and Slow, I’d suggest you do. Author and 2002 Nobel Prize winner Daniel Kahneman...
As executives, we all want to deliver the best experiences to our customers. While this is an intuitive response because we want...
Your customers crave relevancy. Business or consumer buyers, your customers are overloaded with messages on a daily (as well as...
Email messages, social media, targeted ads, mobile apps, and SMS all make it possible for companies to stay in contact with...
The majority of us (I hope) understand the importance of improving customer experience. Without our customers, we couldn’t even...
Have you ever had a dismal customer experience and thought, "This Company has no clue what they're doing, do they?" Sadly, you’re...
Today, there are three basic ways to get food prepared by others. One, go to a restaurant. Sit, order and eat. Two, call ahead...
Do you think it’s possible for a company to do a good job meeting customer needs if they don’t try to understand what those needs...
Lego, maker of those beloved bricks, sent an unintended message to an important customer (and customer segment) this week: “Go...
The New York Times ran a piece recently on the ways that CVS drugstores are using big data to revolutionize their business. The...
Car dealerships have long had a reputation for anticompetitive tactics and influential lobbyists. So it’s no surprise that Dealer...
If CRM is your company’s “solution” for improving customer experience, you’re making a big (and shockingly common) mistake. Why?...
A few weeks back, CBS wrapped up another season of the show Undercover Boss. If you’re not familiar, the premise is that CEOs and...
What’s your strategy for business success? If, like Southwest and Costco, you're competing primarily on price—and have aligned...
A few years ago, I wrote Digital Experience: The New Heart Of Customer Engagement that makes the point that digital experience...
When it comes to customer experience, my personal mission has always been crystal clear: help companies act more intelligently....
Customer experience pioneer and retail giant, Nordstrom, recently found itself in hot water over customer privacy. They’d been...
Conventional wisdom says not just “yeah” but “hell, yeah.” That said, an issue with the “conventional wisdom” is that people...
If you aren’t a gamer, then there’s a good chance you’ve never heard of Razer. Until last weekend, the company was mostly known...
Last week, SEC filings revealed that Ron Johnson, chief executive officer of JC Penney, saw his 2012 compensation fall 97...
From dorm room start-ups to the Fortune 500, there’s a common thread among the most successful businesses: give your customers...
Earn Customer Trust It’s difficult enough that companies are losing influence with their digitally-enabled smart customers. Even...
For your customers and prospects, your customer relationship lifecycle is the basis for their experiential “journey” with your...
Common advice for starting a customer experience transformation journey suggests executive support for the entire program must be...
Customer experience is the result of a series of interactions between your company and those you serve. These interactions–the...
We all know (don’t we?) that digital customer experience is being driven by the many disruptive forces changing the face of the...
What do we want? Sugar! When do we want it? Now! Earlier this year, Los Angeles-based cupcake bakery Sprinkles launched the...
Yesterday’s customers were future-oriented. “When can you get this to me?” they asked. Prices were fixed, customers came to you,...
Most executives know the importance of becoming more customer-centric. They’re also aware of the increased significance of...
In last week's post, “How Customer Experience ‘Top Performers’ Get There: Outside Expertise,” we talked about the reasons why...
Why is customer experience improvement such a hot topic? Because it significantly drives revenue. Directly tied to increased...
No matter what business you’re in, a growing percentage of your customers are nearly always connected, with instant access to...
Knowing how to understand customers is key to creating a successful customer experience program.  This lack of understanding is...
Touchpoints are increasingly interactive (and smarter). As with the many disruptive technological innovations that came before,...
Designing Your World Around Your Customers’ Experiences Learning how to be more customer-centric sure sounds good. But if you’re...
Every time your company or your brand interacts with a customer—online and off, in-person or not, between or about your...
In a company of scale, it’s easy to allow a discussion of touchpoints to descend into paralyzing complexity; we regularly work...
Today, even the youngest, most modest consumers have broadband Internet access, carrying powerful, interconnected mobile devices...
Time.com Let’s face it, if you’re an unhappy customer, it’s a lot easier to take your business elsewhere these days. So one of...
Let’s get right to it. For most companies, delivering a poor customer experience translates directly to lost customers and lost...
When a pre-revenue company with about a dozen employees gets a $1 billion Silicon Valley payday, tongues wag. Did Facebook pay...
There are myriad reasons why companies treat customers poorly. One of the most common, costly – and most easily resolvable – is a...
Last Thursday morning, Bruce Kasanoff and I did a webinar for CustomerThink’s Thought Leadership Webinar series titled...
The competitive landscape is changing dramatically, as companies realize that customers really are the center of their universe....
For anyone who’s involved in customer experience management, brand research and consulting projects and/or other complex, cross...
We made our case for benchmarking and covered the different things that your organization can benchmark against in Part 1 of this...
Is your organization trying to improve the experience for all customers at all touchpoints?  Though this is going to sound like a...
Why benchmark? And what should you benchmark against? We were asked an interesting question during a new business pitch the other...
Why strategic plan before you dive in to do the work? Strategic Planning brings multiple perspectives into focus with an eye on...
Customer Experience Mapping – A first step to creating more positive customer experiences. In Proving ROI on Customer Experience...
Four “experience investment” lenses to help you plan, measure and improve interactions with your customers, and prove significant...
Customer Experience: The perfect framework to begin thinking about ways to plan, measure and improve customer interactions with...
C-Suite execs share concerns across sectors, size and geographies. In the CX business, we talk to key executives literally every...
Ten Steps In Increase Marketing Effectiveness (Whether it's an Economic Downturn Or Not!)
While there are still some B2B executives who dismiss social media as an effective tool for engaging key audiences, the truth is...
Key to the successful delivery of brand experience is your ability to drive ownership and delivery of your brand from the inside...
In today’s “experience-based” market space, organizations should leverage research programs to move beyond data and information...
Listen, Act, Co-Create, Repeat In a classic article from 1986 entitled “What Gets Measured Gets Done,” Tom Peters says: “In the...

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