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The Hinshaw-Kasanoff Book of Disruption, for Start-Ups and Established Enterprises
Written in 2012, this book, co-authored by Bruce Kasanoff, is still relevant today. Disruptive forces that were then looming on the horizon, have radically disrupted business as we know it and forever changed the concept of customer experience. What’s hiding around the next corner, and will your organization be ready for it?
So energizing it actually made my skin tingle and my pulse race. Lots of books prod you to think about the future; this book is like a punch in the face. I’m fortunate I had the opportunity to read this before my competitors.”
Follow Hinshaw’s and Kasanoff’s prescription to ride the waves of today’s perfect storm of disruptive innovations to create digitally infused experiences that anticipate the needs of your customers.”
This is a real page-turner! Hinshaw and Kasanoff provide a quick and thrilling tour of the immediate future of business. So read it and heed it, folks, because it just doesn’t come any more direct or compelling than this!”