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XOS Pulse

Chart Your Course for Experience-Led Growth

Take XOS Pulse Assessment Now

XOS Pulse – Accelerate Customer Centricity

Unlock the potential of your customer experience strategy with XOS Pulse™, a scalable and accessible platform designed to help organizations assess and improve their customer experience (CX) management capabilities. Whether you're seeking to validate your current CX maturity or looking for a roadmap to drive growth, XOS Pulse provides the insights and tools needed to guide your journey. Empower your organization to lead in CX transformation through data-backed recommendations and best practices that are accessible through a cost-effective and scalable platform. The first step is to take the FREE XOS Pulse Assessment so you can see where your organization stands today and receive your FREE Roadmap.

Start Now: Get Your FREE XOS Pulse Assessment and Roadmap

Receive an XOS Roadmap for your organization in a few simple steps…

1. Take the Assessment

Answer 48 questions focusing on the 8 keys that define the Experience Operating System. Share your view of how well your organization is driving CX and get personalized recommendations.

2. Get Your Score

Based on your answers, you will receive a chart showing how your organization scores on each of the 8 XOS keys. Take the survey regularly to see how your XOS score progresses after implementing the recommendations of your XOS roadmap.

3. Receive Your Roadmap

Chart your path to experience-led growth with a roadmap featuring best practice designed improvements with step-by-step actions you can take to advance your organization’s Experience Operating System.

What can XOS Pulse do for you?

XOS Pulse is the only technology-enabled CX maturity assessment and planning tool aligned with the industry-leading Experience Operating System (XOS). It delivers data-driven, actionable improvement plans and continuous value creation for customer-centric organizations. Whether you are an individual practitioner or an executive leader, XOS Pulse offers flexible support levels to fit your organization’s specific needs while connecting you to a community of CX leaders and best practices.

  • Comprehensive Assessment: Gain a 360-degree view of your CX capabilities, benchmarked against proven frameworks.

  • Actionable Insights: Personalized recommendations based on a robust evaluation of your organization's strengths and opportunities.

  • Cost-Effective: Access the tool for free, with options to scale up for deeper insights and expert guidance.

  • Ongoing Improvement: Continuous access to updated data, best practices, and AI-driven recommendations as the platform evolves.

  • Community Access: Join a network of CX professionals and gain insights into how others in your industry are advancing their customer experience strategies.

Why take the XOS Pulse Assessment?

By taking the XOS Pulse Assessment, you will get a comprehensive report showing your organization's strengths and weaknesses in each XOS key and a personalized roadmap for further actions to enhance your organization’s Experience Operating System. Whether you are an individual practitioner, a team leader, a senior executive, just getting started, or a seasoned CX veteran, XOS Pulse can help you take your organization toward becoming a customer experience leader to the next level. 

Take the FREE Assessment Now >

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XOS Pulse Benefits by Subscription Level

Built on a robust, 20-year maturity framework that benchmarks your CX capabilities against industry-leading standards. XOS Pulse offers a tiered approach to engagement:

Subscriptions Starter Professional Premium Enterprise
Features   All features of Starter plus: All features of Pro, plus: All features of Premium, plus:
XOS Pulse Check Assessments One Time Up to 4 times per year Upd to 4 times per year Unlimited
XOS Pulse Assessment Respondents  One Up to 5 Up to 100 Unlimited
Company-wide Respondent Sub-Groups - -
XOS Maturity Score Single User Score Single Aggregate Score Company-wide & Sub-group Scores  Company-wide & Sub-group Scores 
Interactive XOS Pulse Results, Personalized Dashboard -
XOS Maturity Report Summary
XOS Action Planning Roadmap< - -
CX and XOS expert guidance - - -
XOS Launch Program: - - -
Alignment and Goals Setting - - -
Organizational Assessment - - -
XOS Vision and Strategy - - -
‘Great CX Actioning - - -
Expert-led Quarterly Pulsing - - -
Coaching and Advisory - - -

Ongoing CX Optimization

Data retention within XOS Pulse allows assessments to be continuously built upon, preserving resources and fostering ongoing evolution in customer experience (CX) management. By maintaining historical data, organizations can track their progress and adapt strategies more efficiently. Additionally, regular health checks—offered quarterly, semi-annually, or annually—ensure that organizations remain aligned with their CX goals and can accurately measure and improve performance over time.

Who is XOS Pulse for?

CX Leaders and their teams Assess current CX management capabilities, identify gaps and opportunities, and benchmark against best practices. Prioritize CX initiatives and align goals with your organization's vision and values.
Executive Leaders (CxOs) Get a strategic view of your customer experience capabilities and alignment with industry best practices. Identify key drivers of excellence and see how they align with your business goals.
HR Executives Use XOS Pulse to foster a customer-centric culture and communicate your CX vision. Engage and empower employees to take ownership of CX outcomes, collaborate, and share best practices.

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