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Who We Serve

Driving growth and value creation for mid-market and Fortune 500 leaders, across key industries

Deep Industry Experience

For 20 years, we've partnered with Fortune 500 and Mid-Market leaders across Finance, Healthcare and Life Sciences, Services, and Technology. Leveraging this deep industry expertise, we develop and implement customer experience (CX) strategies that unlock growth and innovation, helping our clients achieve lasting value.

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Technology

Our experience spans both hardware and software, guiding global technology giants and dynamic startups alike in the development of innovative, market-leading employee, partner, and customer experiences and insights.

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Healthcare and Life Sciences

Our deep expertise in Healthcare and Life Sciences transforms HCP, patient, and provider journeys into compassionate, effective, and efficient experiences. We craft strategies that drive positive health and business outcomes, advancing care quality and operational excellence.

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Financial Services

Our Financial Services specialization includes insurance, credit unions, banks, and wealth management. We utilize advanced data analytics and customer insights to optimize risk, drive value, and enable personalized, seamless, omnichannel interactions.

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Professional Services

We help Professional Services firms better understand their clients to help them better deliver service excellence, stronger client relationships, and operational efficiencies to drive competitive differentiation and sustained growth.

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Retail

We empower retailers with practical, experience-led solutions to better meet evolving consumer expectations, enable omni-channel experience delivery, releavnt and personalized customer experiences, and improve operational efficiency and top-line sales growth.

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Others

Across industries, we remain focused on leveraging deep analytical insights and innovative strategies to transform customer, employee, and partner experiences. We drive growth, enhance operational efficiency, and foster strong relationships, ensuring every company we work with enjoys measurable value and results.

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Case Study

Customer Journey Mapping Closes CX Gaps

Focus on improving customer experience drives process efficiencies, greater customer repurchase and retention, and employee loyalty for this $30 billion commercial lender.

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Case Study

Exploring the Art of the Possible with AI and NLP

Supercharging a VoC Program with AI helps it handle higher volumes and perform quicker analysis without increasing team size.

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Case Study

Designing a Better B2B customer and Partner Experience

How a better customer experience streamlined processes, reduced costs, and drove customer and partner engagement across channels and journeys for a global software leader.

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Case Studies

Building Customer-Centric, Digital-First Processes

$170B technology company’s customer-experience initiative significantly bumps satisfaction scores and the bottom line.

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Case Studies

Actionable Customer Experience Vision Brings Strategy to Life

This Fortune 500 retailer needed a customer experience vision to bring the brand to life in tangible, relevant ways across the organization.

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Case Studies

Improving Market Position through CX Strategy

A $5B insurance company’s CX training delivers a competitive edge through greater customer empathy.

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Case Studies

Putting a Customer Listening Program Into Place

$8 billion online advertising platform leverages a VoC system to boost business-customer loyalty, engagement and revenue.

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Case Studies

Scaling Personalized Service Across Channels

“Touchpoint Mapping aligned our management team’s perceptions and priorities by clearly showing what our customers think and need.

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Case Studies

Happier Customers, Better Experience and a Lower Cost to Serve

Customer journey mapping provides a view into the customer mindset, helping to re-shape key aspects of the business customer experience

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Case Studies

Customer Centricity Drives Brand and Experience Strategies

McorpCX provided the process, insights and the strategic perspective needed to implement a business-focused brand that brought people and divisions together.

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Case Studies

Stripping Complexity from a Multi-Partner Customer Experience

“This engagement gave me actionable customer insights, which help us guide our partners, marketing, and branding. It even helps us build a better product.”

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Case Studies

Aligning Brand Strategy and Donor Experience to Drive Value

Clarifying a brand increases awareness, loyalty, and donations to this nine-million-member non-profit without reducing giving to other programs.

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Case Studies

Measuring Customer Experience Reveals Valuable Insights

“Touchpoint Mapping® gave us data... that proved our perceptions were completely wrong. That was really helpful and eye-opening.”

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