Drive Greater Empathy and More Human-Centered Design
A persona is a visual tool used to help stakeholders better understand and empathize with its users or customers, enabling the creation of products, services, experiences, and strategies more closely aligned with their needs and preferences. Representing identifiable segments of people in ways that are memorable and real, they are used to drive decisions and actions.
We craft research-based persona from real observations, demographics, and behaviors, presenting key goals and attributes in a concise, impactful persona.
Our Persona Mapping and Development Services include:
Persona Development
Crafting employee and customer personas with research-based demographic, behavioral, and motivational insights.
Customer and Employee Research
Conducting interviews, surveys, and studies to uncover user behaviors, preferences, and needs.
Persona Application Workshops and Training
Training sessions to help you create, use, and integrate personas into your business, to drive persona-led value.
Customer Journey Mapping
Develop customer and employee journey maps to visualize each persona's interactions, emotions, and challenges.
25 %
Decreased Cost of Service
40 %
Greater Conversion Rates
50 %
Faster Design and Development
What return can you expect from Persona Mapping?
Leveraging personas in the design of experiences--whether human, physical, or digital--can provide a return as much as four times greater than designing without persona.
Persona mapping yields a higher return on investment by improving decision-making throughout the process, leading to increased revenue and reduced service costs, time savings on design and development, and a more efficient and effective experience design process
Persona mapping yields a higher return on investment by improving decision-making throughout the process, leading to increased revenue and reduced service costs, time savings on design and development, and a more efficient and effective experience design process
Learn More about Persona Mapping
What is Persona Mapping?
Persona mapping is method for creating fictional characters, or personas, that represent different types of users based on demographics, behaviors, and preferences. Personas help designers better understand users' needs, experiences, behaviors, and goals to guide the design of tailored communications and content, and the design of products, services, and experiences.
Why is Persona Mapping important?
Persona Mapping enhances organizational understanding of target audiences, fostering empathy and providing insights into user behaviors, needs, and challenges. This leads to more effective and human-centric product, service, and experience design, and helps improve overall customer experience while driving value to the organization.
What is a Persona?
A persona is a detailed visual representation of a semifictional character that represents a specific segment of a target audience. It's based on a combination of market research, real data about existing customers or users, and informed assumptions, and includes demographic details, behavioral traits, motivations, goals, and pain points.
How do I build a Customer or Employee Persona?
To build a persona, gather user data through surveys, interviews, and analytics. Identify demographic, behavioral, and psychographic patterns. Create detailed profiles for key segments, including characteristics, goals, needs, and challenges. These profiles should represent realistic and relatable segments of your target audience, aiding in targeted strategy development.
Case Study
Customer Journey Mapping Closes CX Gaps
Focus on improving customer experience drives process efficiencies, greater customer repurchase and retention, and employee loyalty for this $30 billion commercial lender.
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Customer Journey Mapping: Lead The Way To Advocacy
Journey mapping can drive eye-popping ROI. How do 200% more employee engagement and 350% more revenue from referrals sound?
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Designing a Better B2B customer and Partner Experience
How a better customer experience streamlined processes, reduced costs, and drove customer and partner engagement across channels and journeys for a global software leader.
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