<img alt="" src="https://secure.businessintuition247.com/264129.png" style="display:none;">

Key Business Metrics and why Customer Experience Matters

rowstartJan 30, 2024 11:28:26 AMrowbreakKey Business Metrics and why Customer Experience Mattersrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/Blog%20Post%20Images%20%2840%29%20%281%29.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/key-business-metricsrowend
It’s increasingly clear that Customer Experience (CX) plays a pivotal role in shaping and driving a company's performance. In the...

Unlock Success: 9 Ways to Become More Customer Centric

rowstartJun 21, 2023 10:00:00 AMrowbreakUnlock Success: 9 Ways to Become More Customer Centricrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/S.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/9-ways-to-be-more-customer-centricrowend
Designing Your World Around Your Customers’ Experiences Learning how to be more customer-centric sure sounds good. But if you’re...

The Key to Designing a Voice of the Customer Program

rowstartOct 1, 2022 10:18:00 PMrowbreakThe Key to Designing a Voice of the Customer Programrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/39.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/designing-voice-customer-voc-program-beyond-customer-listening-customer-understandingrowend
The first step in improving customer understanding is listening – to their opinions, concerns, perceptions, objectives and...

Customer Experience Improvement: 7 Best Practices

rowstartMar 7, 2022 11:24:00 AMrowbreakCustomer Experience Improvement: 7 Best Practicesrowbreakhttps://www.mcorpcx.com/hubfs/Blog%20Post%20Images.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/customer-experience-improvement-7-best-practicesrowend
With much of the online conversation taking place around customer experience innovation, it almost feels like everyone is focused...

6 Ways You Can Drive Proactive Customer Engagement—And Why You Should

rowstartJan 19, 2022 11:51:00 AMrowbreak6 Ways You Can Drive Proactive Customer Engagement—And Why You Shouldrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/14.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/six-ways-you-can-drive-proactive-customer-engagementrowend
Proactive customer engagement isn’t a one-time event.

5 Customer Data Lessons You Can’t Ignore

rowstartJan 19, 2022 8:26:00 AMrowbreak5 Customer Data Lessons You Can’t Ignorerowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/29.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/5-customer-data-lessons-you-cant-ignorerowend
Anyone who serves customers recognizes that improving their experience with you is the key to drawing them closer. That can’t be...

Entrepreneurship 101 for Customer-Centric Leaders and Those Who Want to Be

rowstartSep 1, 2020 6:37:00 PMrowbreakEntrepreneurship 101 for Customer-Centric Leaders and Those Who Want to Berowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/2-1.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/entrepreneurship-101-for-customer-centric-leaders-and-those-who-want-to-berowend
Entrepreneurs and startups intuitively understand the need to connect their products and services to the needs of the...

5 Customer Experience Trends That Won’t Change (And Will Likely Accelerate…)

rowstartJun 15, 2020 5:33:00 PMrowbreak5 Customer Experience Trends That Won’t Change (And Will Likely Accelerate…)rowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/21.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/5-customer-experience-trends-that-wont-change-and-will-likely-acceleraterowend
In a post-COVID world, the future is full of obvious challenges and less obvious opportunities. In this fast-changing...

Show, Know, and Grow: 3 Things to Do Now in the COVID-19 Era

rowstartMar 30, 2020 3:50:00 PMrowbreakShow, Know, and Grow: 3 Things to Do Now in the COVID-19 Erarowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/MCX%20Resource%20Center%20Files/Blog/blog%20covid19%20article%20pic.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/show-know-and-grow-3-things-to-do-now-in-the-covid-19-erarowend
Things got really strange really fast, didn’t they? I’m sure that like me, most of you are still processing what all this means –...

14 Ways To Enable Digital Customer Experience Transformation

rowstartMar 18, 2020 2:53:00 PMrowbreak14 Ways To Enable Digital Customer Experience Transformationrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/Blog%20Post%20Images%20%2846%29.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/14-ways-to-enable-digital-customer-experience-transformationrowend
Customer experience leaders are documented to have greater top- and bottom-line growth than those who haven’t made customer...

CX Management & Governance: Eating Your CX Vegetables

rowstartJan 2, 2020 4:30:00 PMrowbreakCX Management & Governance: Eating Your CX Vegetablesrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Forbes%20artwork.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/proper-cx-governance-eating-your-customer-experience-vegetablesrowend
It’s not possible to sustain a disciplined CX mindset without clear guidelines Humans like rules — when they apply to someone...

Employee Experience: Why Employees Beg to Work for These CX Leaders

rowstartJan 2, 2020 11:43:00 AMrowbreakEmployee Experience: Why Employees Beg to Work for These CX Leadersrowbreakhttps://cdn2.hubspot.net/hubfs/32152/employee%20love%20graphic.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/why-employees-love-and-even-beg-to-work-for-these-4-cx-leadersrowend
Yup. It’s that “New Year’s Resolutions” time of year again. If this reminder makes your eyes roll, then my apologies – I get it....

The CX Innovator’s Honor Roll: The Companies That Inspire CX Pros

rowstartDec 12, 2019 7:54:00 AMrowbreakThe CX Innovator’s Honor Roll: The Companies That Inspire CX Prosrowbreakhttps://cdn2.hubspot.net/hubfs/32152/SnipImage.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/the-cx-innovators-honor-roll-the-companies-that-inspire-cx-prosrowend
Everybody needs a role model, right? Individuals succeed primarily because they pick someone they admire, follow their example,...

How to Define Your CX Strategy and Link it to Execution

rowstartNov 19, 2019 8:41:00 AMrowbreakHow to Define Your CX Strategy and Link it to Executionrowbreakhttps://cdn2.hubspot.net/hubfs/32152/landing%20page%20image.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/how-to-define-your-cx-strategy-and-link-it-to-executionrowend
What exactly is a customer experience strategy? Spend any time online trying to answer this question and you’ll see how easy it...

Customer Experience Analytics and Tracking: CX Metrics 101

rowstartOct 24, 2019 10:51:00 AMrowbreakCustomer Experience Analytics and Tracking: CX Metrics 101rowbreakhttps://cdn2.hubspot.net/hubfs/32152/article%20image.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/customer-experience-analytics-and-tracking-cx-metrics-101rowend
In today’s digital-first-but-not-digital-only, customer-centric world, customer experience (CX) has quickly emerged as a critical...

8 Best Practices for Customer Experience Management (CXM)

rowstartOct 15, 2019 11:16:00 AMrowbreak8 Best Practices for Customer Experience Management (CXM)rowbreakhttps://cdn2.hubspot.net/hubfs/32152/8Capabilities_McorpCXcut.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/customer-experience-management-cxm-the-best-practice-capabilities-of-cx-leadersrowend
The Eight Best Practices of Customer Experience Management Leaders As ever-greater numbers of organizations embrace the age of...

How “3-Dimensional” Customer Personas Radically Improve CX Design

rowstartOct 15, 2019 10:33:00 AMrowbreakHow “3-Dimensional” Customer Personas Radically Improve CX Designrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/mc-escher-bond-of-union-jpg.jpegrowbreakhttps://www.mcorpcx.com/resource-center/articles/how-3-dimensional-customer-personas-radically-improve-cx-designrowend
Customer experience design professionals have recognized the power of customer persona for years. Unlike customer or audience...

Fall in Love With Your Customers’ Pain Points - Not With Your Solutions

rowstartApr 18, 2019 11:47:00 AMrowbreakFall in Love With Your Customers’ Pain Points - Not With Your Solutionsrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/Imported%20sitepage%20images/mcorpcx-blog-hero-1920x403.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/fall-in-love-with-your-customers-pain-points-not-with-your-solutionsrowend
It’s human nature to fall in love with your solutions... it’s also one a common pitfall for business leaders, entrepreneurs and...

Successful Customer Experience: 3 Critical Things CX Leaders Get Right

rowstartApr 2, 2019 11:04:00 AMrowbreakSuccessful Customer Experience: 3 Critical Things CX Leaders Get Rightrowbreakhttps://cdn2.hubspot.net/hubfs/32152/3CriticalThings_McorpCX-1.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/successful-customer-experience-3-critical-things-cx-leaders-get-rightrowend
When we look at customer experience leaders today, it’s unsurprising there are a number of things they have in common. When...

Failing Your Customers Can Help You Serve Them Better

rowstartMar 20, 2017 12:28:00 PMrowbreakFailing Your Customers Can Help You Serve Them Betterrowbreakhttps://cdn2.hubspot.net/hubfs/32152/McorpCX%20Insights%20Files/Blog/Failure%20to%20Learn-Failing%20Failure%20Graphic.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/failing-your-customers-can-help-you-serve-them-betterrowend
Hey, we get it – nobody wants to fail. But the hard truth is that failure is a fact of life. We try, get knocked down, and pick...

The Eye-Popping ROI Benefits of Customer Journey Mapping

rowstartMar 1, 2017 12:53:00 PMrowbreakThe Eye-Popping ROI Benefits of Customer Journey Mappingrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/Screen%20Shot%202022-05-13%20at%202.43.05%20PM.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/the-eye-popping-roi-benefits-of-customer-journey-mappingrowend
Customer journey mapping continues to gain both traction and increased relevance as organizations around the globe orient towards...

Implications of a Customer-Centric Strategy: 7 Takeaways

rowstartMay 16, 2016 5:06:00 PMrowbreakImplications of a Customer-Centric Strategy: 7 Takeawaysrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/customer-centricity-1024x512.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/implications-of-a-customer-centric-strategy-7-takeawaysrowend
What happens when you make the shift to become truly customer-centric? We’ve identified seven implications you can expect during...

Great Customer Experience? Good. Now, Keep It That Way.

rowstartApr 12, 2016 6:14:00 PMrowbreakGreat Customer Experience? Good. Now, Keep It That Way.rowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/xImported_Blog_Media/Great-CX-.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/great-customer-experience-good-now-keep-it-that-wayrowend
Three ways companies with best customer experience got there—and how they stay ahead of the pack. Sometimes, the ability to...

How Understanding Cross-Org Silos Leads to Better Customer Experiences

rowstartMar 22, 2016 9:52:00 AMrowbreakHow Understanding Cross-Org Silos Leads to Better Customer Experiencesrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/Seeing-the-big-picture-1024x512.jpegrowbreakhttps://www.mcorpcx.com/resource-center/articles/better-cx-understanding-and-breaking-down-cross-org-silosrowend
Why marketing (and Sales, Operations and Support…) can have a hard time seeing the “big picture.” Managing the customer...

Bringing Customer Insights Into Customer Journey Maps and Personas

rowstartNov 10, 2015 1:33:00 PMrowbreakBringing Customer Insights Into Customer Journey Maps and Personasrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/79296270_7-e1447192604818-1024x628.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/bringing-customer-insights-into-customer-journey-maps-and-buyer-personasrowend
As you’re likely aware, the discipline of customer experience requires that organizations look at what it’s like to do business...

Improving Customer Experience in Healthcare: What CX Leaders Can Learn

rowstartSep 28, 2015 3:20:00 PMrowbreakImproving Customer Experience in Healthcare: What CX Leaders Can Learnrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/McorpCX_blog-NineMeasures-092815-1024x571.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/improving-customer-experience-in-healthcare-what-cx-leaders-can-learnrowend
Understanding your customers and your costs at a granular level is key to better and more profitably serving them.

It’s Called CUSTOMER Experience Design for a Reason

rowstartApr 27, 2015 8:28:00 PMrowbreakIt’s Called CUSTOMER Experience Design for a Reasonrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/McorpCX_blog_CX_Design1.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/its-called-customer-experience-design-for-a-reasonrowend
Listening to your customers can (and should) inform the ways you design interactions with them. My son – a 23 year-old...

The Politics of Customer Experience Management

rowstartMar 23, 2015 10:25:00 PMrowbreakThe Politics of Customer Experience Managementrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorpcx-politics_customer_experience.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/politics-customer-experiencerowend
There are many ways you can improve the customer experience, and drive value from it. But your people need to be moving in the...

Voice of the Customer Program: Perception vs Reality

rowstartMar 13, 2015 5:19:00 PMrowbreakVoice of the Customer Program: Perception vs Realityrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorp-internet_breaking_dress.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/dress-customer-experience-perception-realityrowend
Remember “The Dress that broke the internet”? Back when my son was 23, he showed me a picture on his phone and asked me what I...

Managing Customer Expectations: How CX Led to UPS Stock Crash

rowstartJan 28, 2015 11:25:00 AMrowbreakManaging Customer Expectations: How CX Led to UPS Stock Crashrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorpcx-blog_012615_ups.gifrowbreakhttps://www.mcorpcx.com/resource-center/articles/how-delivering-an-excellent-customer-experience-helped-ups-stock-to-crashrowend
The 2013 holiday season sported some nasty surprises for package delivery and logistics leader UPS. Summarized neatly in a Forbes...

5 Best Practices for Building an Effective Customer Experience Program

rowstartJan 19, 2015 9:50:00 AMrowbreak5 Best Practices for Building an Effective Customer Experience Programrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/not-like-the-other.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/q-what-is-a-customer-experience-program-a-what-do-you-want-it-to-be-2rowend
In an industry that’s growing as quickly and expanding in as many directions as customer experience (CX) is, it’s not at all...

What Is Customer Experience Innovation?

rowstartNov 7, 2014 3:07:00 PMrowbreakWhat Is Customer Experience Innovation?rowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/24.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/innovative-customer-experiencerowend
A Month of Tweets You May Have Missed What is innovative customer experience? Experiences that make every interaction totally...

23 Ways to Amaze and Delight Your Customers

rowstartJul 23, 2014 11:41:00 PMrowbreak23 Ways to Amaze and Delight Your Customersrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/17.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/23-ways-delight-amaze-customersrowend
Great customer experience doesn’t just happen. It is planned, designed and mindfully delivered. That’s because there is no ‘one...

Customer Centricity Examples: 8 Ways to Get Closer to Your Customers

rowstartMay 28, 2014 11:45:00 PMrowbreakCustomer Centricity Examples: 8 Ways to Get Closer to Your Customersrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorpcx-customer_centricity.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/8-capabilities-every-customer-centric-organization-enablerowend
If your organization has done any thinking about customer centricity, you’ve likely read buckets about the importance of enabling...

Customer Insights in a Day: ‘Voice of the Business’ Journey Mapping

rowstartMay 16, 2014 5:24:00 AMrowbreakCustomer Insights in a Day: ‘Voice of the Business’ Journey Mappingrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/VOC%20Workshop.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/customer-insights-in-a-day-voice-of-the-business-journey-mappingrowend
For many organizations, an understanding of where customer interactions occur is stuck inside functional or organizational silos....

The Keys to Understanding Cosutmers Needs: Emotion & Empathy

rowstartMar 12, 2014 9:27:00 PMrowbreakThe Keys to Understanding Cosutmers Needs: Emotion & Empathyrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorpcx-customer_experience_lives_here.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/customer-experience-emotional-oh-yes-always-always-willrowend
“So tell us, how did that make you feel? We care. Really, we do.” While rarely asked quite that way, virtually all customer...

The Key to Improving Customer Experience: Measuring What Matters

rowstartDec 11, 2013 9:05:00 PMrowbreakThe Key to Improving Customer Experience: Measuring What Mattersrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/Measuring-Wants-Needs_MCX.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/improve-customer-experience-measure-mattersrowend
I don’t know what Albert Einstein was thinking of when he said, “Not everything that can be counted counts, and not everything...

Relevance (Not Just Orange) Is the New Black

rowstartSep 11, 2013 10:43:00 PMrowbreakRelevance (Not Just Orange) Is the New Blackrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/orange-is-the-new-black.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/relevance-not-just-orange-new-blackrowend
Your customers crave relevancy. Business or consumer buyers, your customers are overloaded with messages on a daily (as well as...

For Data-Driven Insights, Marketers Flunk the Customer-Centricity Test

rowstartJul 25, 2013 1:03:00 PMrowbreakFor Data-Driven Insights, Marketers Flunk the Customer-Centricity Testrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/28.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/when-it-comes-to-data-driven-insights-marketers-flunk-the-customer-centricity-testrowend
Do you think it’s possible for a company to do a good job meeting customer needs if they don’t try to understand what those needs...

The Dogfood Diet: Three Easy Steps to a Leaner Customer Experience

rowstartJun 20, 2013 11:45:00 AMrowbreakThe Dogfood Diet: Three Easy Steps to a Leaner Customer Experiencerowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/xImported_Blog_Media/dog-treat.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/the-dogfood-diet-three-easy-steps-to-a-leaner-customer-experiencerowend
A few weeks back, CBS wrapped up another season of the show Undercover Boss. If you’re not familiar, the premise is that CEOs and...

Ask, Listen, and Act: New Rules for VoC Research

rowstartApr 4, 2013 5:00:00 AMrowbreakAsk, Listen, and Act: New Rules for VoC Researchrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/conversation-research-matrix.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/ask-listen-and-act-new-rules-for-actionable-voice-of-the-customer-researchrowend
From dorm room start-ups to the Fortune 500, there’s a common thread among the most successful businesses: give your customers...

Can You Measure The Value Of A Single Touchpoint?

rowstartFeb 7, 2013 11:40:00 AMrowbreakCan You Measure The Value Of A Single Touchpoint?rowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/Measure-Touchpoint_MCX.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/can-you-measure-the-value-of-a-single-touchpointrowend
Customer experience is the result of a series of interactions between your company and those you serve. These interactions–the...

Customer Journey Mapping: 10 Tips for Beginners

rowstartNov 1, 2012 5:15:00 AMrowbreakCustomer Journey Mapping: 10 Tips for Beginnersrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/10-Tips-Journey-Maps_MCX.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/customer-journey-mapping-10-tips-for-beginnersrowend
Most executives know the importance of becoming more customer-centric. They’re also aware of the increased significance of...

The Key to Customer Experience Is Knowing How to Understand Customers

rowstartAug 16, 2012 4:41:00 AMrowbreakThe Key to Customer Experience Is Knowing How to Understand Customersrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/Pic-forUnderstanding.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/the-key-to-customer-experience-is-customer-understandingrowend
Knowing how to understand customers is key to creating a successful customer experience program. This lack of understanding is...

Customer Expectations: Why Focus on Customer Experience Now?

rowstartMay 22, 2012 4:35:00 PMrowbreakCustomer Expectations: Why Focus on Customer Experience Now?rowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/customer-experience-strategy-resized-600.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/customer-experience-why-nowrowend
Let’s get right to it. For most companies, delivering a poor customer experience translates directly to lost customers and lost...

Benchmarking for Brand Performance, Marketing and Touchpoints (Part 2)

rowstartOct 27, 2009 4:48:00 PMrowbreakBenchmarking for Brand Performance, Marketing and Touchpoints (Part 2)rowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/Benchmarking-Part2_MCX.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/benchmarking-for-brand-performance-marketing-and-touchpoints-part-2rowend
We made our case for benchmarking and covered the different things that your organization can benchmark against in Part 1 of this...

Know Which Customer Touchpoints Drive Customer Satisfaction

rowstartOct 23, 2009 3:38:00 PMrowbreakKnow Which Customer Touchpoints Drive Customer Satisfactionrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/Customers-Touchpoints_MCX.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/know-which-customer-touchpoints-drive-customer-satisfactionrowend
Is your organization trying to improve the experience for all customers at all touchpoints? Though this is going to sound like a...

Benchmarking for Brand Performance, Marketing and Touchpoints (Part 1)

rowstartOct 19, 2009 3:35:00 PMrowbreakBenchmarking for Brand Performance, Marketing and Touchpoints (Part 1)rowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/Benchmarking-Part1_MCX.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/benchmarking-for-brand-performance-marketing-and-touchpoints-part-1rowend
Why benchmark? And what should you benchmark against? We were asked an interesting question during a new business pitch the other...

Proving ROI: The Impact of Customer Experience Improvement

rowstartSep 10, 2009 1:54:00 PMrowbreakProving ROI: The Impact of Customer Experience Improvementrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/CX-ROI-P3.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/proving-roi-on-customer-experience-part-3rowend
Customer Experience Mapping – A first step to creating more positive customer experiences. In Proving ROI on Customer Experience...

Proving ROI: Increase Customer Loyalty with Data Backed CX

rowstartSep 2, 2009 9:35:00 PMrowbreakProving ROI: Increase Customer Loyalty with Data Backed CXrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/CX-ROI-P2.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/proving-roi-on-customer-experience-part-2rowend
Four “experience investment” lenses to help you plan, measure and improve interactions with your customers, and prove significant...

Proving ROI: The Basics of Measuring Customer Experience

rowstartAug 26, 2009 9:31:00 PMrowbreakProving ROI: The Basics of Measuring Customer Experiencerowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/CX-ROI-P1.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/proving-roi-on-customer-experience-part-1rowend
Customer Experience: The perfect framework to begin thinking about ways to plan, measure and improve customer interactions with...

Significant Benefits of Measuring Brand and Marketing Performance

rowstartJul 8, 2009 7:42:00 PMrowbreakSignificant Benefits of Measuring Brand and Marketing Performancerowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/Measure-Brand-Performance_MCX.jpegrowbreakhttps://www.mcorpcx.com/resource-center/articles/significant-benefits-of-measuring-brand-and-marketing-performancerowend
C-Suite execs share concerns across sectors, size and geographies. In the CX business, we talk to key executives literally every...

Navigate Downturns: 10 Steps to Elevate Marketing Effectiveness

rowstartJul 2, 2009 7:19:00 PMrowbreakNavigate Downturns: 10 Steps to Elevate Marketing Effectivenessrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/Increase-Effectiveness_MCX.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/10-steps-to-increase-marketing-effectiveness-in-an-economic-downturnrowend
Ten Steps In Increase Marketing Effectiveness (Whether it's an Economic Downturn Or Not!)

New Rules for Actionable Voice-of-the-Customer (VOC) Research

rowstartMay 18, 2009 5:57:00 PMrowbreakNew Rules for Actionable Voice-of-the-Customer (VOC) Researchrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/VOC%20Action_McorpCX.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/new-rules-for-actionable-voice-of-the-customer-voc-researchrowend
In today’s “experience-based” market space, organizations should leverage research programs to move beyond data and information...

No Result Found.