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Digital Experience: The New Heart of Customer Engagement

rowstartDec 20, 2022 7:11:00 AMrowbreakDigital Experience: The New Heart of Customer Engagementrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/MCORP_blog_digitalexperience.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/digital-experience-the-new-heart-of-customer-engagementrowend
We all know (don’t we?) that digital customer experience is being driven by the many disruptive forces changing the face of the...
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Seven Top Digital Customer Experience Trends for the Next Five Years

rowstartSep 30, 2022 5:00:00 PMrowbreakSeven Top Digital Customer Experience Trends for the Next Five Yearsrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/4.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/7-digital-cx-trends-next-5-yearsrowend
The digital transformation trends that could make all the difference in how your customers experience you. You’re almost...
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How Domino’s Disrupted the Delivery Game to Lead in Customer Delight

rowstartDec 16, 2016 12:09:00 PMrowbreakHow Domino’s Disrupted the Delivery Game to Lead in Customer Delightrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/dominos-1024x536.jpegrowbreakhttps://www.mcorpcx.com/resource-center/articles/lessons-upper-crust-dominos-pizza-disrupted-delivery-game-became-leader-customer-delightrowend
Seven years ago, Domino’s Pizza was in the pits. Tasteless, unexciting food and an all-time low in its share price, the company...
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Where a Digital Customer Experience Fails: When It’s Not Designed…

rowstartDec 7, 2016 7:31:00 AMrowbreakWhere a Digital Customer Experience Fails: When It’s Not Designed…rowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorp-digital_first_cx.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/digital-first-customer-experience-fails-not-designedrowend
With Thanksgiving turkey a distant memory - replaced by omnipresent holiday Muzak, elves and the tinsel-laden decorations in...
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Improving Patient Experience: 5 Disruptive CX Examples

rowstartMay 3, 2016 5:46:00 AMrowbreakImproving Patient Experience: 5 Disruptive CX Examplesrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/telemedicine.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/improving-patient-experience-5-disruptive-examplesrowend
According to PwC, more than half of consumers want to shop for healthcare...but their preferred method of doing so doesn’t exist...
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Insurance Customer Experience Innovation: 5 Disruptive Examples

rowstartFeb 16, 2016 9:55:00 AMrowbreakInsurance Customer Experience Innovation: 5 Disruptive Examplesrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/Insurance-Might-Not-be-Easy-1024x512.jpegrowbreakhttps://www.mcorpcx.com/resource-center/articles/insurance-customer-experience-innovation-5-disruptive-examplesrowend
Today, virtually every industry is ripe for disruption. The $3.7 trillion insurance industry is no exception. In many ways a...
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How 44 Years in Prison Can Influence Customer Experience Design

rowstartNov 30, 2015 4:04:00 PMrowbreakHow 44 Years in Prison Can Influence Customer Experience Designrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/McorpCX-Blog-Customer-Experience-Design.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/how-44-years-in-prison-can-influence-customer-experience-designrowend
I recently watched a pretty remarkable video on Al Jazeera about Otis Johnson, a 69-year-old man released from prison in August...
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Mobile Customer Experience Is a Must. Make Sure You Plan Accordingly

rowstartSep 14, 2015 2:28:00 PMrowbreakMobile Customer Experience Is a Must. Make Sure You Plan Accordinglyrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorpcx-blog_cx-is-mobile.gifrowbreakhttps://www.mcorpcx.com/resource-center/articles/customer-experience-is-mobilerowend
Don’t (just) listen to us on this; listen to your customers. As customer experience experts, we look at our client organizations...
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Millennials, Myths, the Digital Experience Divide

rowstartMay 5, 2015 5:15:00 AMrowbreakMillennials, Myths, the Digital Experience Dividerowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorpcx_blog_millenials.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/millennials-myths-the-digital-experience-dividerowend
Why you should care about Millennials (Hint: They’re not just consumers…) Generation Y. Digital Natives. The Net Generation....
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Walgreens Engages TaskRabbit to Deliver Innovative Customer Service

rowstartApr 12, 2015 10:27:00 AMrowbreakWalgreens Engages TaskRabbit to Deliver Innovative Customer Servicerowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorpcx_blog-walgreens.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/cx-service-innovation-walgreens-partners-with-taskrabbitrowend
Whatcha gonna do when the flu comes for you? You’re sick in bed, feeling like crap (headache, aches and pains). You lack the...
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Rebates and Their Impact on the Retail Customer Experience

rowstartMar 30, 2015 2:51:00 PMrowbreakRebates and Their Impact on the Retail Customer Experiencerowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorpcx_blog-retail_rebates-customer_experience.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/retail-rebates-and-customer-experiencerowend
The changing role of rebates in the era of the smart customer
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Improve Customer Experience and Satisfaction by Reducing Friction

rowstartMar 16, 2015 11:26:00 AMrowbreakImprove Customer Experience and Satisfaction by Reducing Frictionrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorpcx-blog_diy-cx-improvement.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/customer-experience-improvement-reducing-frictionrowend
Where friction in your customer experience occurs (and why you should care)
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Anticipating Your Customers' Needs, Amazon (and Smart Customers) Style

rowstartJul 31, 2014 11:36:00 PMrowbreakAnticipating Your Customers' Needs, Amazon (and Smart Customers) Stylerowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/25.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/anticipating-customers-needs-amazon-smart-customers-stylerowend
Either Mr. Bezos and his team of strategists read our book (did you get the copy we sent you, Jeff?) and/or Bruce Kasanoff and I...
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Relevance (Not Just Orange) Is the New Black

rowstartSep 11, 2013 10:43:00 PMrowbreakRelevance (Not Just Orange) Is the New Blackrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/orange-is-the-new-black.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/relevance-not-just-orange-new-blackrowend
Your customers crave relevancy. Business or consumer buyers, your customers are overloaded with messages on a daily (as well as...
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In a Connected World, Touchpoints Need More than a Fresh Coat of Paint

rowstartSep 4, 2013 10:46:00 PMrowbreakIn a Connected World, Touchpoints Need More than a Fresh Coat of Paintrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/paint-can.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/always-connected-world-touchpoints-need-fresh-coat-paintrowend
Email messages, social media, targeted ads, mobile apps, and SMS all make it possible for companies to stay in contact with...
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Is Tesla’s Customer Experience Driving Car Dealers Over the Edge?

rowstartJul 5, 2013 9:56:00 AMrowbreakIs Tesla’s Customer Experience Driving Car Dealers Over the Edge?rowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/tesla_model_s.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/is-teslas-customer-experience-driving-car-dealers-over-the-edgerowend
Car dealerships have long had a reputation for anticompetitive tactics and influential lobbyists. So it’s no surprise that Dealer...
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A Digital Customer Experience Case Study: Sephora’s Supremacy

rowstartMay 30, 2013 10:35:00 AMrowbreakA Digital Customer Experience Case Study: Sephora’s Supremacyrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/23.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/a-digital-customer-experience-case-study-sephoras-supremacyrowend
A few years ago, I wrote Digital Experience: The New Heart Of Customer Engagement that makes the point that digital experience...
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Dark Patterns: the Dark Side of the Digital Customer Experience

rowstartMay 23, 2013 10:55:00 PMrowbreakDark Patterns: the Dark Side of the Digital Customer Experiencerowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/darth_vader-lack_of_faith.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/dark-patterns-are-the-dark-side-of-customer-experience-unless-you-like-pissed-off-customersrowend
When it comes to customer experience, my personal mission has always been crystal clear: help companies act more intelligently....
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Five Ways to Earn Customer Trust

rowstartMar 28, 2013 5:26:00 AMrowbreakFive Ways to Earn Customer Trustrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/Dos-and-Donts-of-Building-Trust.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/five-ways-to-earn-customer-trustrowend
Earn Customer Trust It’s difficult enough that companies are losing influence with their digitally-enabled smart customers. Even...
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5 Lessons Your Company Can Learn From the Cupcake ATM

rowstartDec 6, 2012 10:18:00 AMrowbreak5 Lessons Your Company Can Learn From the Cupcake ATMrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/SprinklesCupcakeATM.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/5-lessons-your-company-can-learn-from-the-cupcake-atmrowend
What do we want? Sugar! When do we want it? Now! Earlier this year, Los Angeles-based cupcake bakery Sprinkles launched the...
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Why 'Sorry, We're Closed' May Close You Forever

rowstartNov 15, 2012 9:47:00 AMrowbreakWhy 'Sorry, We're Closed' May Close You Foreverrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/Closed-Bad-CX_MCX.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/why-sorry-were-closed-may-close-you-foreverrowend
Yesterday’s customers were future-oriented. “When can you get this to me?” they asked. Prices were fixed, customers came to you,...
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Customer Journey Mapping: 10 Tips for Beginners

rowstartNov 1, 2012 5:15:00 AMrowbreakCustomer Journey Mapping: 10 Tips for Beginnersrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/10-Tips-Journey-Maps_MCX.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/customer-journey-mapping-10-tips-for-beginnersrowend
Most executives know the importance of becoming more customer-centric. They’re also aware of the increased significance of...
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The Key to Customer Experience Is Knowing How to Understand Customers

rowstartAug 16, 2012 4:41:00 AMrowbreakThe Key to Customer Experience Is Knowing How to Understand Customersrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/Pic-forUnderstanding.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/the-key-to-customer-experience-is-customer-understandingrowend
Knowing how to understand customers is key to creating a successful customer experience program. This lack of understanding is...
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How Smart Are Your Touchpoints?

rowstartAug 2, 2012 5:45:00 AMrowbreakHow Smart Are Your Touchpoints?rowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/How-Smart-Are-Your-Touchpoints.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/how-smart-are-your-touchpointsrowend
Touchpoints are increasingly interactive (and smarter). As with the many disruptive technological innovations that came before,...
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Customer Experience: Why Now?

rowstartMay 22, 2012 4:35:00 PMrowbreakCustomer Experience: Why Now?rowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/customer-experience-strategy-resized-600.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/customer-experience-why-nowrowend
Let’s get right to it. For most companies, delivering a poor customer experience translates directly to lost customers and lost...
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Instagram vs. Kodak: Smart Customers Sidestep Stupid Companies

rowstartApr 27, 2012 8:42:00 AMrowbreakInstagram vs. Kodak: Smart Customers Sidestep Stupid Companiesrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/StupidCompanies.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/instagram-vs-kodak-smart-customers-sidestep-stupid-companiesrowend
When a pre-revenue company with about a dozen employees gets a $1 billion Silicon Valley payday, tongues wag. Did Facebook pay...
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Redefining Customer Experience: CRM, VRM and “Disruptive Technologies”

rowstartDec 13, 2010 12:12:00 AMrowbreakRedefining Customer Experience: CRM, VRM and “Disruptive Technologies”rowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/Disruption_McorpCX.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/redefining-customer-experience-crm-vrm-and-disruptive-technologiesrowend
Last Thursday morning, Bruce Kasanoff and I did a webinar for CustomerThink’s Thought Leadership Webinar series titled...
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How B2Bs Are Leveraging Social Media Touchpoints

rowstartMay 26, 2009 6:30:00 PMrowbreakHow B2Bs Are Leveraging Social Media Touchpointsrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/B2B-Social-Media_MCX.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/how-b2bs-are-leveraging-social-media-touchpointsrowend
While there are still some B2B executives who dismiss social media as an effective tool for engaging key audiences, the truth is...
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Co-Create a Better Customer Experience… With Your Customers

rowstartApr 27, 2009 3:03:00 PMrowbreakCo-Create a Better Customer Experience… With Your Customersrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/social-listening.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/co-create-a-better-customer-experience-with-your-customersrowend
Listen, Act, Co-Create, Repeat In a classic article from 1986 entitled “What Gets Measured Gets Done,” Tom Peters says: “In the...
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