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Re-skill, Up-Skill and Transform Your Workforce

rowstartJun 23, 2022 3:49:00 PMrowbreakRe-skill, Up-Skill and Transform Your Workforcerowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/3.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/reskill-upskill-transform-your-workforcerowend
Align and educate your people around a digital-first, customer-centric approach. Whether it’s new technology, geopolitical...
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5 Customer Experience Trends That Won’t Change (And Will Likely Accelerate…)

rowstartJun 15, 2020 8:33:00 PMrowbreak5 Customer Experience Trends That Won’t Change (And Will Likely Accelerate…)rowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/21.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/5-customer-experience-trends-that-wont-change-and-will-likely-acceleraterowend
In a post-COVID world, the future is full of obvious challenges and less obvious opportunities. In this fast-changing...
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14 Ways To Enable Digital Customer Experience Transformation

rowstartMar 18, 2020 5:53:00 PMrowbreak14 Ways To Enable Digital Customer Experience Transformationrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/Blog%20Post%20Images%20%2846%29.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/14-ways-to-enable-digital-customer-experience-transformationrowend
Customer experience leaders are documented to have greater top- and bottom-line growth than those who haven’t made customer...
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Successful Customer Experience: 3 Critical Things CX Leaders Get Right

rowstartApr 2, 2019 2:04:00 PMrowbreakSuccessful Customer Experience: 3 Critical Things CX Leaders Get Rightrowbreakhttps://cdn2.hubspot.net/hubfs/32152/3CriticalThings_McorpCX-1.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/successful-customer-experience-3-critical-things-cx-leaders-get-rightrowend
When we look at customer experience leaders today, it’s unsurprising there are a number of things they have in common. When...
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Where a Digital Customer Experience Fails: When It’s Not Designed…

rowstartDec 7, 2016 10:31:00 AMrowbreakWhere a Digital Customer Experience Fails: When It’s Not Designed…rowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorp-digital_first_cx.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/digital-first-customer-experience-fails-not-designedrowend
With Thanksgiving turkey a distant memory - replaced by omnipresent holiday Muzak, elves and the tinsel-laden decorations in...
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Case Study: Delta Airlines – When Digital Customer Experience Goes Bad

rowstartAug 16, 2016 10:09:00 AMrowbreakCase Study: Delta Airlines – When Digital Customer Experience Goes Badrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/delta.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/case-study-delta-airlines-digital-customer-experience-goes-badrowend
There’s little debate on the critical nature of getting digital customer experience right. There isn’t a customer experience...
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Bad B2B Experience? The “Anti-Customer” Model

rowstartMay 31, 2016 12:47:00 PMrowbreakBad B2B Experience? The “Anti-Customer” Modelrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorp_blog-b2b_cx-1024x512.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/bad-b2b-experience-the-anti-customer-modelrowend
We spend a lot of time talking about the value of things like customer centricity, transparency and the importance of designing...
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Improving Patient Experience: 5 Disruptive CX Examples

rowstartMay 3, 2016 8:46:00 AMrowbreakImproving Patient Experience: 5 Disruptive CX Examplesrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/telemedicine.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/improving-patient-experience-5-disruptive-examplesrowend
According to PwC, more than half of consumers want to shop for healthcare...but their preferred method of doing so doesn’t exist...
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Customer Experience and Technology: Should Your CIO Drive CX?

rowstartApr 19, 2016 1:28:00 PMrowbreakCustomer Experience and Technology: Should Your CIO Drive CX?rowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/EVERY-BUSINESS.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/should-your-cio-drive-cxrowend
What every CIO must know to bridge the customer experience technology gap… A couple of weeks ago, we published a white paper...
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Mobile Customer Experience Is a Must. Make Sure You Plan Accordingly

rowstartSep 14, 2015 5:28:00 PMrowbreakMobile Customer Experience Is a Must. Make Sure You Plan Accordinglyrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorpcx-blog_cx-is-mobile.gifrowbreakhttps://www.mcorpcx.com/resource-center/articles/customer-experience-is-mobilerowend
Don’t (just) listen to us on this; listen to your customers. As customer experience experts, we look at our client organizations...
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Align Business and IT to Create a Better Customer Experience

rowstartAug 21, 2015 11:29:00 AMrowbreakAlign Business and IT to Create a Better Customer Experiencerowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/MCorpCX_Blog-IT_CX-1024x556.jpegrowbreakhttps://www.mcorpcx.com/resource-center/articles/align-business-and-it-for-better-customer-experiencerowend
Every company is a software company. Customer experience is a well-recognized pivot point that more and more organizations rely...
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Millennials, Myths, the Digital Experience Divide

rowstartMay 5, 2015 8:15:00 AMrowbreakMillennials, Myths, the Digital Experience Dividerowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorpcx_blog_millenials.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/millennials-myths-the-digital-experience-dividerowend
Why you should care about Millennials (Hint: They’re not just consumers…) Generation Y. Digital Natives. The Net Generation....
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Rebates and Their Impact on the Retail Customer Experience

rowstartMar 30, 2015 5:51:00 PMrowbreakRebates and Their Impact on the Retail Customer Experiencerowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorpcx_blog-retail_rebates-customer_experience.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/retail-rebates-and-customer-experiencerowend
The changing role of rebates in the era of the smart customer
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What Is Customer Experience Innovation?

rowstartNov 7, 2014 6:07:00 PMrowbreakWhat Is Customer Experience Innovation?rowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/24.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/innovative-customer-experiencerowend
A Month of Tweets You May Have Missed What is innovative customer experience? Experiences that make every interaction totally...
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Customer Experience and Big Data (5 Ways to Leverage Your Information)

rowstartAug 7, 2014 2:33:00 AMrowbreakCustomer Experience and Big Data (5 Ways to Leverage Your Information)rowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorpcx-nike_id.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/customer-experience-big-data-5-ways-leverage-information-surrounding-customersrowend
What if you were able to know, with near certainty, that your customer would prefer one specific product over another – and that...
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Anticipating Customer Needs, Amazon (& Smart Customer) Style

rowstartAug 1, 2014 2:36:00 AMrowbreakAnticipating Customer Needs, Amazon (& Smart Customer) Stylerowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/25.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/anticipating-customers-needs-amazon-smart-customers-stylerowend
Either Mr. Bezos and his team of strategists read our book (did you get the copy we sent you, Jeff?) and/or Bruce Kasanoff and I...
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5 Customer Experience Lessons from the Interactive Mirror

rowstartNov 7, 2013 6:11:00 PMrowbreak5 Customer Experience Lessons from the Interactive Mirrorrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/styleme-mirror.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/5-customer-experience-lessons-interactive-mirrorrowend
Where might you end up if you set out to deliver an immersive, in-store shopping experience for cross-channel, fashion-obsessed...
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In a Connected World, Touchpoints Need More than a Fresh Coat of Paint

rowstartSep 5, 2013 1:46:00 AMrowbreakIn a Connected World, Touchpoints Need More than a Fresh Coat of Paintrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/paint-can.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/always-connected-world-touchpoints-need-fresh-coat-paintrowend
Email messages, social media, targeted ads, mobile apps, and SMS all make it possible for companies to stay in contact with...
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A Digital Customer Experience Case Study: Sephora’s Supremacy

rowstartMay 30, 2013 1:35:00 PMrowbreakA Digital Customer Experience Case Study: Sephora’s Supremacyrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/23.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/a-digital-customer-experience-case-study-sephoras-supremacyrowend
A few years ago, I wrote Digital Experience: The New Heart Of Customer Engagement that makes the point that digital experience...
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Unlocking Confidence: 5 Proven Ways to Earn Customer Trust

rowstartMar 28, 2013 8:26:00 AMrowbreakUnlocking Confidence: 5 Proven Ways to Earn Customer Trustrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/Dos-and-Donts-of-Building-Trust.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/five-ways-to-earn-customer-trustrowend
Earn Customer Trust It’s difficult enough that companies are losing influence with their digitally-enabled smart customers. Even...
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5 Lessons Your Company Can Learn From the Cupcake ATM

rowstartDec 6, 2012 1:18:00 PMrowbreak5 Lessons Your Company Can Learn From the Cupcake ATMrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/SprinklesCupcakeATM.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/5-lessons-your-company-can-learn-from-the-cupcake-atmrowend
What do we want? Sugar! When do we want it? Now! Earlier this year, Los Angeles-based cupcake bakery Sprinkles launched the...
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How Smart Are Your Touchpoints?

rowstartAug 2, 2012 8:45:00 AMrowbreakHow Smart Are Your Touchpoints?rowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/How-Smart-Are-Your-Touchpoints.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/how-smart-are-your-touchpointsrowend
Touchpoints are increasingly interactive (and smarter). As with the many disruptive technological innovations that came before,...
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Learn How to Make Smarter Choices & Satisfy Customer Expectations

rowstartApr 27, 2012 11:42:00 AMrowbreakLearn How to Make Smarter Choices & Satisfy Customer Expectationsrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/StupidCompanies.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/instagram-vs-kodak-smart-customers-sidestep-stupid-companiesrowend
When a pre-revenue company with about a dozen employees gets a $1 billion Silicon Valley payday, tongues wag. Did Facebook pay...
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