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Customer Experience Tips: Learn to Praise Incrementalism

rowstartNov 29, 2016 6:57:00 AMrowbreakCustomer Experience Tips: Learn to Praise Incrementalismrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/bettercx_mcorp.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/praise-incrementalism-customer-experience-lessonrowend
I was listening to a Freakonomics podcast recently, titled “In Praise of Incrementalism.” It struck a chord with me on several...
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Walgreens Engages TaskRabbit to Deliver Innovative Customer Service

rowstartApr 12, 2015 10:27:00 AMrowbreakWalgreens Engages TaskRabbit to Deliver Innovative Customer Servicerowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorpcx_blog-walgreens.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/cx-service-innovation-walgreens-partners-with-taskrabbitrowend
Whatcha gonna do when the flu comes for you? You’re sick in bed, feeling like crap (headache, aches and pains). You lack the...
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Rebates and Their Impact on the Retail Customer Experience

rowstartMar 30, 2015 2:51:00 PMrowbreakRebates and Their Impact on the Retail Customer Experiencerowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorpcx_blog-retail_rebates-customer_experience.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/retail-rebates-and-customer-experiencerowend
The changing role of rebates in the era of the smart customer
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Retail Customer Experience Pro Microsoft Shows Apple How Its Done

rowstartFeb 15, 2015 7:54:00 AMrowbreakRetail Customer Experience Pro Microsoft Shows Apple How Its Donerowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorpcx-blog_021515_apple-customer-experience.gifrowbreakhttps://www.mcorpcx.com/resource-center/articles/apple-losing-luster-microsoft-comes-behind-race-deliver-delightful-customer-experiencesrowend
Any technology consumer (actually, businesses too) knows the answer to this question: Who delivers a better customer...
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Creating a Customer-Centric Culture: A Model Employee Handbook

rowstartFeb 2, 2015 10:06:00 AMrowbreakCreating a Customer-Centric Culture: A Model Employee Handbookrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorpcx-blog_020215_nordstrom.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/creating-a-customer-centric-culture-a-model-employee-handbookrowend
Do you want to be the kind of company that customers love? The truth is, for many companies the answer is “no.” If you work for...
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Do You Want Real Customer Experience Innovation?

rowstartOct 15, 2014 11:10:00 PMrowbreakDo You Want Real Customer Experience Innovation?rowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/40.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/customer-experience-innovation-not-think-means-think-meansrowend
Customer Experience Innovation? (You Keep Using That Word…) While the word “Innovation” is thrown around an awful lot in the...
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Getting Your CX to Deliver on Your Brand Promise: An Action List

rowstartAug 26, 2014 11:13:00 PMrowbreakGetting Your CX to Deliver on Your Brand Promise: An Action Listrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorpcx-customer_experience_promise.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/getting-customer-experience-deliver-brand-promise-action-listrowend
Recognizing that your customer experience is an integral aspect of brand isn’t a new notion. For years, companies ranging from...
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Customer Experience and Big Data (5 Ways to Leverage Your Information)

rowstartAug 6, 2014 11:33:00 PMrowbreakCustomer Experience and Big Data (5 Ways to Leverage Your Information)rowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/mcorpcx-nike_id.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/customer-experience-big-data-5-ways-leverage-information-surrounding-customersrowend
What if you were able to know, with near certainty, that your customer would prefer one specific product over another – and that...
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Anticipating Customer Needs, Amazon (& Smart Customer) Style

rowstartJul 31, 2014 11:36:00 PMrowbreakAnticipating Customer Needs, Amazon (& Smart Customer) Stylerowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/25.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/anticipating-customers-needs-amazon-smart-customers-stylerowend
Either Mr. Bezos and his team of strategists read our book (did you get the copy we sent you, Jeff?) and/or Bruce Kasanoff and I...
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5 Customer Experience Lessons from the Interactive Mirror

rowstartNov 7, 2013 3:11:00 PMrowbreak5 Customer Experience Lessons from the Interactive Mirrorrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/styleme-mirror.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/5-customer-experience-lessons-interactive-mirrorrowend
Where might you end up if you set out to deliver an immersive, in-store shopping experience for cross-channel, fashion-obsessed...
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CX: Why Driving Authentic Connections Is Now Part of the Marketing Mix

rowstartAug 21, 2013 11:00:00 PMrowbreakCX: Why Driving Authentic Connections Is Now Part of the Marketing Mixrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/5th_P_of_Marketing.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/customer-experience-marketing-driving-authentic-connections-now-part-marketing-mix-2rowend
The majority of us (I hope) understand the importance of improving customer experience. Without our customers, we couldn’t even...
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Understanding Your Customers Is Key: 5 Segmentation Lessons from CVS

rowstartJul 11, 2013 9:18:00 AMrowbreakUnderstanding Your Customers Is Key: 5 Segmentation Lessons from CVSrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/Blog%20Post%20Images%20%2868%29.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/why-understanding-your-customers-is-key-to-serving-them-5-segmentation-lessons-from-cvs-drugstoresrowend
The New York Times ran a piece recently on the ways that CVS drugstores are using big data to revolutionize their business. The...
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Is Tesla’s Customer Experience Driving Car Dealers Over the Edge?

rowstartJul 5, 2013 9:56:00 AMrowbreakIs Tesla’s Customer Experience Driving Car Dealers Over the Edge?rowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/tesla_model_s.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/is-teslas-customer-experience-driving-car-dealers-over-the-edgerowend
Car dealerships have long had a reputation for anticompetitive tactics and influential lobbyists. So it’s no surprise that Dealer...
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A Digital Customer Experience Case Study: Sephora’s Supremacy

rowstartMay 30, 2013 10:35:00 AMrowbreakA Digital Customer Experience Case Study: Sephora’s Supremacyrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/23.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/a-digital-customer-experience-case-study-sephoras-supremacyrowend
A few years ago, I wrote Digital Experience: The New Heart Of Customer Engagement that makes the point that digital experience...
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Customer Data Privacy: A Big Retailer's Big Miss

rowstartMay 16, 2013 5:57:00 AMrowbreakCustomer Data Privacy: A Big Retailer's Big Missrowbreakhttps://cdn2.hubspot.net/hubfs/32152/Imported_Blog_Media/euclid-sign.pngrowbreakhttps://www.mcorpcx.com/resource-center/articles/three-lessons-learned-big-retailers-play-with-big-data-and-narrowly-avoid-getting-bitrowend
Customer experience pioneer and retail giant, Nordstrom, recently found itself in hot water over customer privacy. They’d been...
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Did Poor Customer Experience Get Ron Johnson Fired?

rowstartApr 11, 2013 9:36:00 AMrowbreakDid Poor Customer Experience Get Ron Johnson Fired?rowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/jcpenny.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/did-poor-customer-experience-get-ron-johnson-firedrowend
Last week, SEC filings revealed that Ron Johnson, chief executive officer of JC Penney, saw his 2012 compensation fall 97...
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5 Lessons Your Company Can Learn From the Cupcake ATM

rowstartDec 6, 2012 10:18:00 AMrowbreak5 Lessons Your Company Can Learn From the Cupcake ATMrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/SprinklesCupcakeATM.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/5-lessons-your-company-can-learn-from-the-cupcake-atmrowend
What do we want? Sugar! When do we want it? Now! Earlier this year, Los Angeles-based cupcake bakery Sprinkles launched the...
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Learn How to Make Smarter Choices & Satisfy Customer Expectations

rowstartApr 27, 2012 8:42:00 AMrowbreakLearn How to Make Smarter Choices & Satisfy Customer Expectationsrowbreakhttps://32152.fs1.hubspotusercontent-na1.net/hubfs/32152/StupidCompanies.jpgrowbreakhttps://www.mcorpcx.com/resource-center/articles/instagram-vs-kodak-smart-customers-sidestep-stupid-companiesrowend
When a pre-revenue company with about a dozen employees gets a $1 billion Silicon Valley payday, tongues wag. Did Facebook pay...
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