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MedTech Patient Experience and HCP Engagement

Increase adoption, utilization, and commercial success through improved customer experience

Drive Results

Customer Experiences That Accelerate Adoption and Deliver Measurable Impact

McorpCX helps MedTech organizations design and operationalize customer experience (CX) journeys that drive commercial success. Whether you're launching a new device, improving onboarding and support, or modernizing your omnichannel model, we help you deliver experiences that work for HCPs, patients, and the teams supporting them. With over 15 years working across healthcare and regulated industries, we bring the structure, insight, and enablement to improve adoption, strengthen field execution, and help your CX efforts scale.

MedTech Services

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Patient/HCP
Journey Mapping Map experience from decisioning to long-term engagement Learn More
Voice of Customer Measurement
Experience
Measurement Improve satisfaction, confidence, and device utilization rates Learn More
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Experience
Transformation Coordinate execution to deliver CX performance at scale Learn More
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With a major global launch, McorpCX helped us align multinational leaders on critical CX investments.

Global Head of Sales and Marketing Enablement and Digital Transformation

Diabetes Testing Division of $70B Global Pharma

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McorpCX’s research brought fresh patient insights, with super deliverables and an engaging process.

Global Director, Product Marketing and Customer Journey Management

$2B Diabetes MedTech Innovator

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They built a low-cost, Salesforce–Power BI feedback system that supported us for 2+ years before transitioning to Qualtrics.

Sr, International Mgr., Global CX and Analytics

Leading Diabetes Treatment Provider

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Improve Performance Across Patient Services, Omnichannel Marketing and Commercial Operations

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Patient Services

We help Patient Services teams deliver consistent, insight-driven experiences across patients, caregivers, clinicians, and support staff by:

  • Mapping the full customer lifecycle

  • Aligning field, digital, and sales via blueprinting

  • Building scalable governance models

  • Designing onboarding and training to reduce drop-off

From launches to in-market programs, we ensure patients feel supported through coordinated experiences.

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Omnichannel Marketing

MedTech teams often struggle to align digital, field, and clinical efforts. We help marketing, CX, and digital leaders:

  • Map HCP and patient journeys

  • Define roles, cadence, and responsibilities

  • Eliminate silos and redundancies

  • Use data to improve timing and personalization

The result: a more connected engagement model that meets real-world needs and drives results.

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Commercial Operations

Customer experience becomes a business lever when embedded in commercial execution. We help Commercial teams:

  • Map the HCP ecosystem to align sales and support

  • Identify gaps through field effectiveness assessments

  • Build governance with clear KPIs and accountability

  • Connect CX to launch and go-to-market strategy

We turn fragmented efforts into coordinated delivery—boosting field performance, adoption, and revenue growth.

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Achieve More with Experience-Driven Operations

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Accelerate Launch Performance

The first six months post-launch are critical. We help you align onboarding, support, and access programs with real-world workflows so HCPs can prescribe with confidence and patients can start therapy faster.

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Increase Market Share

In crowded markets, experience can be a differentiator. We identify breakdowns in HCP and patient engagement, then help you create seamless, consistent experiences that boost satisfaction, drive preference, and support long-term loyalty.

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Revitalize In-Market Products

If engagement has dropped or usage is lagging, we help diagnose experience gaps across support, training, and access. Then we redesign the journey to re-engage customers, reduce drop-off, and improve utilization and revenue per user.

Drive Utilization blue

Drive Utilization and Procedure Volume

We work with Patient Services and Commercial teams to align onboarding, education, and support so it’s easier for HCPs to adopt and sustain use of your technology, helping you grow procedure volume and long-term value.

Align Teams blue

Align Cross-Functional Teams

Field, digital, and clinical teams often run in silos. We bring them together around a unified journey view, establishing transparent governance, shared KPIs, and operating models that support coordinated, consistent execution.

Why Choose McorpCX

Trusted MedTech CX Expertise

Our team has expertise in helping MedTech organizations improve experience delivery across the whole care ecosystem. We understand the complexity of engaging clinicians, patients, and caregivers, and how to design support that’s scalable, measurable, and aligned with clinical realities.

Proven and Scalable Approach

McorpCX brings experience strategies to life through proven methodologies, best-practice playbooks, and decades of expertise across healthcare, commercial, and support teams.

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XOS Pulse Assessment

How Strong are Your CX Capabilities?

Take the XOS Pulse to uncover strengths, gaps, and next steps on your path to customer centricity

Take your xos pulse now!

Where to Start

Tell The Reader More

Many of our MedTech clients begin with the XOS Pulse™—a free CX capabilities and readiness assessment designed to benchmark your maturity across the eight areas of the Experience Operating System (XOS). In less than 15 minutes, you'll receive a tailored roadmap showing where to focus and how to start improving.

Take the Assessment Now >

Resources

Learn More About CX for MedTech

What does Customer Experience (CX) mean in a Medtech context?

CX in MedTech means delivering consistent and compelling experiences across digital and human touchpoints, including onboarding, support, training, and engagement. Done right, it improves utilization, HCP satisfaction, and long-term success.

Where do most MedTech teams start?

Many start with journey mapping (for patients or HCPs), a CX capabilities assessment, or the XOS Pulse self-assessment. These tools help identify gaps, build alignment, and drive prioritization.

How does CX support commercial success in MedTech?

Stronger CX improves field execution, increases adoption, and drives HCP engagement. It helps align internal teams, reduce friction, and deliver experiences that support revenue goals.

What functions or teams do you typically work with in MedTech?

We work with leaders across Patient Services, Commercial Operations, Omnichannel, Customer Experience, and Digital Health. Our programs often help unify these functions through shared journeys and governance.

Can you help with in-market brands or just launches?

Both. While some clients engage us around launches, many work with us to revamp or improve in-market programs to strengthen adoption, reduce drop-off, or coordinate execution.

Ready to Connect?

Let’s discuss how customer experience can help your team drive stronger adoption, improve satisfaction, and increase long-term commercial success.

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