Whitepapers

Whitepaper

Digital Customer Strategy & Experience Consulting Report

ALM Intelligence/Kennedy Research ALM Intelligence/Kennedy Research named McorpCX a global leader in their Digital Customer Strategy & Experience Consulting report.

Whitepaper

Customer Experience Strategy: Get It Right To Drive Success

Aberdeen Group This Aberdeen Group report highlights best-practices companies must put in place when designing and executing a top-notch customer experience strategy.

Whitepaper

Customer Journey Mapping: Lead The Way To Advocacy

Aberdeen Group Companies that do journey maps right drive eye-popping ROI, including things like 200 percent more employee engagement, 350 percent more revenue from referrals, and more. Learn how, in this free Aberdeen Group report.

Whitepaper

Customer Journey Mapping Toolkit

To better understand and serve customers, companies need to start thinking with an outside-in approach. Our Customer Journey Mapping Toolkit will help you jumpstart capturing insights, driving action and making immediate improvements. 

Whitepaper

What Every CIO Must Know to Bridge the Customer Experience Technology Gap

With IT being the only group with end-to-end visibility of customer related data, CIOs are in a unique position to improve customer experience from both the customer’s and the business’ perspective.

Whitepaper

The Customer Experience Value Chain: Paving The Way to Advocacy Report

Aberdeen Group This Aberdeen Group report will provide a detailed look into the customer experience value chain, its building blocks, and how companies can successfully manage it to achieve Best-in-Class results.

Whitepaper

Customer Journey Mapping: 10 Tips for Beginners eBook

Get the Customer Journey Mapping: 10 Tips for Beginners eBook to avoid common pitfalls, and boost success.  

Whitepaper

10 Trends Shaping the Future of Customer Experience

Rapidly changing customer expectations are already raising the bar for companies everywhere – including yours. Anyone responsible for any aspect of B2B customer or consumer experience needs to understand how today’s mobile-first, omni-channel world is bringing significant changes to the way companies structure their customer service, their infrastructure, and even their hiring strategies. Our newest whitepaper highlights ten customer experience-related trends that your company should watch to...

Whitepaper

Proving ROI on Customer Experience

"Great idea. But what’s the ROI?" It’s the question executives love to ask and you'll love to answer–after reading this free whitepaper on proving (and maximizing) your ROI on customer experience.

Whitepaper

Your customers are changing: Do you know what they expect?

How touchpoints are driving shifts in distribution, feedback and marketing channel control to alter the landscape of customer experience forever. In the digital era of constant change, companies are struggling to maintain control over many aspects of the customer experience. Distribution channels impact how buyers receive information, make decisions, and how they feel about the brand. As distribution channels shift, so must a company’s touchpoints with that customer.