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Today, close to 75 percent of CX teams use customer journey maps.

Journey Mapping enjoys wide-spread adoption because it helps identify opportunities to close experience gaps, boost loyalty and revenue, and reduce costs.

This focus on value is a key reason they continue to gain traction as an experience design and creation tool; the best maps highlight where to focus resources to get the greatest returns. 

Unsurprisingly, the discipline of Journey Mapping continues to mature and evolve which is why we think you'll enjoy our webinar, Journey Mapping 3.0.

Fill out the form to download the recording and slides.

In this webinar you'll learn:

  • How innovators use future state mapping to drive growth
  • New agile techniques for journey-related customer and employee research
  • How to use journey mapping as change management tool
  • Where to focus to drive insights on new, digital-first experiences
  • And more!

We’ll be sharing the latest and greatest ways to maximize the value, efficiency, and impact of Journey Mapping on your organization.

Journey Mapping 3.0

Meet Your Expert Panel

Michael Hinshaw headshot BW circle
Michael Hinshaw,
President and Founder of McorpCX,
is a best-selling author on digital transformation and customer experience, and has on over a dozen “Global CX Thought Leaders” lists. He's also a Teaching Fellow at UC Berkeley’s Lester Center for Entrepreneurship and Innovation at The Haas School of Business.
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Daniel Roundy,
Design and Innovation Practice Leader of McorpCX,

is a customer experience focused entrepreneur. He has nearly two decades of experience helping organizations solve problems and improve performance by focusing on their customers. 

“We see a change in direction at Microsoft. And McorpCX helped us with that – they set up the framework, they set the vision of how to do it, they co-created with us, they trained us. We are now able to operate with a much more outside-in, customer-obsessed approach than we could two years ago.”

- Microsoft - Chief Experience Architect, Customer and Partner Experience