Webinars

Setting the stage for customer experience leadership requires several foundational elements. A brand-aligned experience vision and a strategy to bring that vision to life is one of the most critical, in part because it helps align your people around what “customer experience” means to them.

We—and our customers—should smile more often. Not only does logic dictate that we feel good when we do, but science backs this up as well. Why? Because the smile is a visible symbol of our positive emotional state.

So, chances are that your business has this challenge, too. Yet the ability to quantify the value of customer experience continues to be a challenge. The good news is, it isn’t impossible—and it doesn’t have to be hard. In this engaging and expert-led on-demand webinar, we’ll show you several ways to prove the ROI of CX investments.

If you want to learn how your organization can deliver predictable and measurable customer experience (CX) and return on investment (ROI) outcomes at enterprise scale, then you'll want to access the presentation and view this on-demand webinar!  In it, Graham Clark, Director of Digital Experience and CX Technology at McorpCX, is joined by Michel Feaster – Founder of Usermind, Kevin O’Dell – Chief Technology Officer at Stratifyd, Inc., and Tim Lavin – President & CEO Zacoustic for a webinar...

Does your organization have customer journey maps? If so, you'll want to access the presentation and view this on-demand webinar!  In it, Michael Hinshaw, Founder and President McorpCX and Stephen Shay, Vice President McorpCX, are joined by special guest Vanessa Valore, The Institutes Assistant Vice President of Strategic Marketing, for a webinar where they share practical advice on how to use the outside-in customer (and employee, and partner, and...) journey maps you have created.  Listen and...

Learn how your organization can move towards a more customer-centric, metrics enabled, continuously improving Customer Experience Operating Model (“CXOM”) – your CXOM.

A major obstacle in moving business executives to action on CX is the ability to demonstrate how CX investments deliver predictable business results, and support customer-centric business improvement.

Are you tired of CX case studies about megawatt brands in high-profile consumer categories (think: Apple, Uber and Amazon)? Do you wonder how the little guys - or even the medium-sized guys - are doing CX? Would you like to hear about the CX challenges and successes of companies that are more like yours?

Customer Experience (CX) is no longer a nice-to-have, but a competitive imperative. Customers are getting smarter by the millisecond, and the companies that are innovating to meet their needs are transforming – and sometimes even creating new – industries.

Despite the continually accelerating pace of digitally-led disruption, most “Voice-of-the-Customer” (VoC) programs still rely primarily on email surveys to learn what their customers say, while “Voice-of-the-Business” (VoB) brings internal perspectives into the equation.