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Real-world strategies, frameworks, and tools to eliminate friction, increase trust, and deliver measurable outcomes.

In life sciences, experience is no longer a soft metric. It’s a measurable driver of outcomes—clinical, operational, and financial. Yet too often, the patient journey is fragmented, reactive, and misaligned with what people actually need.

That’s why JourneyTrack and McorpCX have come together to host this CX Masterclass - a hands-on session where leading experts share how forward-thinking organizations are redesigning experiences with purpose and precision.

From maturity models and digital platforms to practical, front-line success stories, you’ll gain both the strategic frameworks and tactical tools to lead transformation across your organization.

Why Attend:

Learn how to assess and evolve your CX maturity using proven models

  • See how experience mapping unlocks both operational efficiency and patient trust
  • Explore tools to scale journey insights across teams and business units
  • Get practical takeaways and examples from mcorpcx.com and JourneyTrack.io
  • Walk away with next steps tailored to your own organizational stage

This isn’t a panel—it’s a playbook. Join McorpCX and JourneyTrack as they elevate your strategy, accelerate your impact, and lead experience-driven transformation.

Meet the Speakers

Michael Hinshaw

Michael Hinshaw,

Founder & President, McorpCX,

as a best-selling author on digital transformation and customer experience, and has on over a dozen “Global CX Thought Leaders” lists. He's also a Teaching Fellow at UC Berkeley’s Lester Center for Entrepreneurship and Innovation at The Haas School of Business.

anna Bios

Ania Rodriguez,

Founder and Chief Executive Officer, JourneyTrack,

a leading customer journey management platform that helps businesses create exceptional customer experiences. She is an accomplished entrepreneur passionate about creating innovative solutions that bridge the gap between business and technology.