How Touchpoint Mapping Works
Every customer wants a great experience and companies want to deliver it. Touchpoints are where experiences occur, yet most companies don’t know how well their touchpoints work or where problems occur. Touchpoint Mapping shows companies what touchpoints work, or don’t work, and what do to about it, allowing companies to improve the customer experience so customers stay longer and spend more.
Case Study: CX Insights Drives Bank Growth
Meet Alan, a Touchpoint Mapping On-Demand client who discovered what his customers needed, versus what his bank actually delivered, were as different as night and day. Hear how we helped his bank shift from an over reliance on anecdotal information to incorporating quantitative customer insights into their decision making processes to grow deposits, acquire new customers and retain more customers.
Why We’re Driven to Create Happy Customers
Meet McorpCX’s Founder and President and hear why he formed McorpCX and his passion for helping our clients understand the relationships they have with their customers. For Michael, it’s all about eliminating bad customer experiences and giving companies the tools to better serve their customers in the process.