Is your organization interested in becoming a customer experience leader? If the answer is yes, you’re in good company.
While external customer experience expertise holds an important role, any company that wishes to consistently deliver great customer experience should create the internal capabilities to do so itself. This is why we’re often asked to help companies learn how to (or improve) the ways they ‘do’ customer experience.
While building internal customer experience capabilities covers a range of disciplines, McorpCX is most often asked to contribute to the processes for customer-centric design and delivery of experience, and to help plan the internal customer experience organization.