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Buyer personas are a well-worn technique adopted by marketers to get under the skin of customers. But personas also have a...
ALM Intelligence/Kennedy Research ALM Intelligence/Kennedy Research named McorpCX a global leader in their Digital Customer...
Michael Hinshaw’s Book on Digital Disruption and the Customer Experience Written in 2012, this book, co-authored by Bruce...
Community Banker interviews Michael Hinshaw What's the difference between customer satisfaction and customer loyalty? Everything....
Wharton Magazine Unless you prioritize a digital mindset in your company—from leadership in the C-suite to the newest...
Banking CIO Outlook McorpCX is proud to be recognized as a 2019 Top 10 Customer Experience Solution Provider by Banking CIO...
Loyalty 360 Interviews Michael Hinshaw Customer Experience is widely viewed as the great differentiator among loyalty marketers....
Loyalty360 Loyalty360 interview with Michael Hinshaw. The ability to consistently deliver a great customer experience is...
Michael Hinshaw for Content Science Review How would you answer if every company you dealt with asked you this question: “Which...
Michael Hinshaw for CNBC To survive in the face of smart, connected and digitally adept customers, established firms need to...
Michael Hinshaw for BAI In a world where bank customers are more likely to switch and to show less loyalty than ever, customer...
Michael Hinshaw for BAI In a world where bank customers are more likely to switch and to show less loyalty than ever, customer...
Michael Hinshaw & Bruce Kasanoff for Fast Company Massive disruption is coming, and the only question is whether your firm is...
The Experience Economy published in The AMA’s Marketing Insights Providing great customer experiences at every digital touchpoint...
Michael Hinshaw for Western Banker McorpCX has conducted customer experience research with thousands of banking customers for...
Journal of Financial Services Marketing What challenges and opportunities do financial services marketers face as they strive to...
Michael Hinshaw for Broker Banker Magazine If having “satisfied” customers was all it took to grow, mortgage bankers would be in...
Small Business Banking News Banks of all sizes rely on Customer Satisfaction Surveys to better understand their relationships,...
SmallBizCRM.com What could be more important than improving sales and your customer relationships?
ABA Bank Marketing By asking the right questions of your customers, Loyalty Mapping provides a clear picture of an organization's...
Sales and Marketing Management From instant ordering and social media to your competitors, control of customer relationships has...
American Executive No matter what industry you’re in or what product or service you provide, your customers have become more...
Quirks Marketing Research Review The word is “touchpoint.” And if it isn’t important to you now, it probably will be: Virtually...
1to1 Media A national telecommunications company recently tracked the buying habits of self-described satisfied business...
Curt Finch, Small Business Trends In the last few years, we’ve seen that the ways customers interact with and think of companies...
Time.com Let’s face it, if you’re an unhappy customer, it’s a lot easier to take your business elsewhere these days. So one of...

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