<img alt="" src="https://secure.businessintuition247.com/264129.png" style="display:none;">
Let’s Talk
Let’s Talk

Search Filters:

Search

How to Use Buyer Personas to Support Customer Journey Mapping

Buyer personas are a well-worn technique adopted by marketers to get under the skin of customers. But personas also have a...
Read More

Digital Customer Strategy & Experience Consulting Report

ALM Intelligence/Kennedy Research ALM Intelligence/Kennedy Research named McorpCX a global leader in their Digital Customer...
Read More

Smart Customers, Stupid Companies | McorpCX

Michael Hinshaw’s Book on Digital Disruption and the Customer Experience Written in 2012, this book, co-authored by Bruce...
Read More

In Search of the Loyal Customer

Community Banker interviews Michael Hinshaw What's the difference between customer satisfaction and customer loyalty? Everything....
Read More

Strategies to Develop a Digital-First Workforce

Wharton Magazine Unless you prioritize a digital mindset in your company—from leadership in the C-suite to the newest...
Read More

McorpCX a “Top 10” CX Firm Recognized by Banking CIO Outlook

Banking CIO Outlook McorpCX is proud to be recognized as a 2019 Top 10 Customer Experience Solution Provider by Banking CIO...
Read More

Brands that Excel in CX Don’t Focus on Image

Loyalty 360 Interviews Michael Hinshaw Customer Experience is widely viewed as the great differentiator among loyalty marketers....
Read More

Be Laser Focused on Customer Service

Loyalty360 Loyalty360 interview with Michael Hinshaw. The ability to consistently deliver a great customer experience is...
Read More

The False Tradeoff Between Customer Experience and Customer Privacy

Michael Hinshaw for Content Science Review How would you answer if every company you dealt with asked you this question: “Which...
Read More

Are You Running a Stupid Company?

Michael Hinshaw for CNBC To survive in the face of smart, connected and digitally adept customers, established firms need to...
Read More

Customer Experience Metrics Matter

Michael Hinshaw for BAI In a world where bank customers are more likely to switch and to show less loyalty than ever, customer...
Read More

The Customer Experience (CX) and Survival in the 21st Century

Michael Hinshaw for BAI In a world where bank customers are more likely to switch and to show less loyalty than ever, customer...
Read More

7 Ways To Disrupt Your Industry

Michael Hinshaw & Bruce Kasanoff for Fast Company Massive disruption is coming, and the only question is whether your firm is...
Read More

The Experience Economy

The Experience Economy published in The AMA’s Marketing Insights Providing great customer experiences at every digital touchpoint...
Read More

Why Your Bank Is Competing with Amazon and Apple (and What to Do About It)

Michael Hinshaw for Western Banker McorpCX has conducted customer experience research with thousands of banking customers for...
Read More

A Survey of Key Success Factors in Financial Services Marketing and Brand Management

Journal of Financial Services Marketing What challenges and opportunities do financial services marketers face as they strive to...
Read More

Why Customer Satisfaction Simply Isn’t Enough

Michael Hinshaw for Broker Banker Magazine If having “satisfied” customers was all it took to grow, mortgage bankers would be in...
Read More

High Satisfaction Scores Spell Danger

Small Business Banking News Banks of all sizes rely on Customer Satisfaction Surveys to better understand their relationships,...
Read More

Customer Touchpoint Management: Find Out Where Your Firm Stands

SmallBizCRM.com What could be more important than improving sales and your customer relationships?
Read More

Measuring Customer Loyalty As Well As Satisfaction

ABA Bank Marketing By asking the right questions of your customers, Loyalty Mapping provides a clear picture of an organization's...
Read More

Customers 2015: Will You Be Ready?

Sales and Marketing Management From instant ordering and social media to your competitors, control of customer relationships has...
Read More

Controlling Touchpoints to Deliver a Better Customer Experience

American Executive No matter what industry you’re in or what product or service you provide, your customers have become more...
Read More

Take Control of Your Customer Touchpoints

Quirks Marketing Research Review The word is “touchpoint.” And if it isn’t important to you now, it probably will be: Virtually...
Read More

Why High Satisfaction Scores May Spell “Danger” for Your Company

1to1 Media A national telecommunications company recently tracked the buying habits of self-described satisfied business...
Read More

Why Customer Experience Matters Now More Than Ever

Curt Finch, Small Business Trends In the last few years, we’ve seen that the ways customers interact with and think of companies...
Read More

How Not to Treat Your Customers

Time.com Let’s face it, if you’re an unhappy customer, it’s a lot easier to take your business elsewhere these days. So one of...
Read More
More Articles

No Result Found.