- Who We Serve
Since its founding 28 years ago, Amazon has reached near mythic status for its superior service and customer service strategy.
Says company founder and CEO Jeff Bezos: “I would define Amazon by our big ideas, which are customer centricity, putting the customer at the center of everything we do, [and] invention. We like to pioneer, we like to explore, we like to go down dark alleys and see what's on the other side.”
Now it’s time for you to leverage what Amazon has learned works – and doesn’t – to take advantage of their top customer service and customer experience strategies for your organization. And remember – no matter what industry or business you’re in, you’re competing with Amazon’s customer experience in the eyes of your customers anyhow – so you should consider adapting some these practices for your brand.
Start everything with a core commitment to the customer.Customer service strategy is in the DNA of Amazon. In fact, you could argue that it is the DNA. Read the company’s vision/mission statement and you will see the words: “to be earth’s most customer-centric company.” Bezos has said his leadership decisions have many times fallen to these simple words. With a laser-focus on customer experience and service as guiding strategic forces, it’s no surprise that Amazon has risen to the top.
Build a corporate culture that knows how to listen.
Give your users the power of DIY service.
Nurture a community of fellow customer support.
Make personal interactions an easy option.
Help your buyer stay connected – wherever they are, whenever they want.
Foster relationships between customers and brands.
Make customer needs be the driver of innovation.
McorpCX is independently recognized as a top customer experience services and solutions company, enabling and guiding leading organizations since 2002.