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  • Article

Based on data from hundreds of organizations that have taken the XOS Pulse, four distinct experience maturity personas emerge. These personas...

  • Article

When designed well, a VoC program helps you hear what customers are telling you across channels, identify what matters most, and build better...

  • Article

Our Happy Path approach focuses on the optimal route a customer or employee takes—efficient, friction‑free, and enjoyable.

  • Article

What is Customer Experience? Understanding CX and Why It Matters

  • Article

The retail customer experience has changed dramatically. Customers expect seamless, personalized interactions across physical stores, digital...