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The All New Customer Experience Masters Academy (CXMA)

Published May 2, 2023

McorpCX launches CXMA eLearning to educate, train, and engage everyone in an organization on customer-centric ways of thinking and behaving.

SAN FRANCISCO, May 2, 2023 /PRNewswire-PRWeb/ -- McorpCX, a leading experience management consultancy since its founding in 2002, is proud to announce the launch of the Customer Experience Masters Academy (CXMA), a comprehensive education program created to support organizations committed to building customer and employee experience into their daily operations, and fostering a more experience-led culture.

The CXMA was born out of the experience of Michael Hinshaw, Founder and President of McorpCX, and Diane Magers, CCXP, CEO of Experience Catalysts and Emeritus Chair of the Customer Experience Professionals Association (CXPA). They co-founded it to provide every employee in an organization with the knowledge, tools, and skills needed to work in more experience-centric ways. The CXMA offers a range of expert-led, practitioner-designed courses from self-paced eLearning to instructor-led and hybrid, cohort-based classes.

According to Michael, "Experience-led change is hard to do from the top-down; it requires helping the organization broadly understand what customer and employee experience is, why they should care, and how everyone has a role, no matter where they sit or what they do. This means giving people the tools they need to drive changes in how they think and behave."

Designed and built to educate, build skills and competencies, and engage every individual within an organization in experience-led thinking and behaviors, CXMA lessons are based on feedback and insights from over 100 CX leaders and practitioners, including an advisory board of 20 CX leaders from across industries and company types (B2B, B2C, and B2B2C).

"We believe the best way to teach customer-centric knowledge and skills is based on practical, hands-on experience driving experience-centric behaviors and attitudes in an organization," said Diane Magers. "That's why we intentionally chose faculty members who have been in the trenches as leaders and practitioners inside enterprises. Our collective expertise at driving experience-led change in organizations of all sizes is at the heart of the CXMA."

The CXMA is also designed as a way to align all levels in an organization—executives, employees, and CX teams and practitioners—on a common understanding of, and the knowledge to, embed customer-centricity. CXMA's on-demand eLearning courses also provide CX Practitioners re-certification credits for the CCXP (Certified Customer Experience Professional) credential granted by the Customer Experience Professionals Association (CXPA). McorpCX is a sponsor of the CXPA.

Thomas Hearn, former Enterprise Business Process Manager and Head of Customer Experience for a large Texas-based communications provider, noted that "CXMA offers a comprehensive solution to help any organization, regardless of size, be fully prepared for the journey into experience management. This program embodies the 'Gold Standard' in preparing an organization for customer-centricity, with a focus on the cultural and behavioral shifts required to drive change at all levels, throughout a company's business ecosystem."

The CXMA simplifies the way organizations approach experience-led culture change, providing an invaluable resource for developing customer-centric people and leaders. For more information or to view a course, visit http://www.cxmastersacademy.com.

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