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McorpCX and the CXPA Expand Their Relationship Supporting Customer Experience Professionals

Published November 1, 2023

McorpCX becomes a Silver Sponsor of the Customer Experience Professionals Association, supporting the advancement of customer experience professionals and organizational best practices.

SAN FRANCISCO, Feb. 2, 2023 /PRNewswire-PRWeb/ -- McorpCX, a leading customer and employee experience consultancy and CX capabilities builder since its founding in 2002, is pleased to announce that it has expanded its relationship with the Customer Experience Professionals Association (CXPA) by becoming a Silver Sponsor of this dynamic association. The CXPA is a premier global, non-profit organization dedicated to the customer experience profession. Their focus is increasing the impact and visibility of customer experience professionals, facilitating effective sharing among its members, and establishing respected standards.

"We recognize McorpCX has been a key contributor to the growth of the Customer Experience movement over the last 20 years and appreciate their commitment to the CXPA," said Greg Melia CAE, CXPA CEO. "We are pleased to welcome them as a Silver Sponsor, and for their continued support as we advance the mission of the CXPA and contribute to the future of customer experience management."

McorpCX has helped drive experience-led transformation for leading brands across the United States and around the world. Through the company's work building organizational capabilities and supporting experience-led culture, optimizing customer journeys, and implementing customer insights programs, it has developed an extensive set of standardized, best practice-driven CX frameworks, templates, and models that help companies speed time-to-value and achieve their experience management aspirations.

"We look forward to the CXPA community leveraging some of our tools and experience, and to learning from member expertise ourselves," said Michael Hinshaw, Founder and President of McorpCX. "We are excited to be a part of this vital community where everyone contributes to Experience Management as a discipline and helps build each other's knowledge and competency. Even as the techniques of the CX movement evolve, improving CX continues to be a multi-disciplinary, community effort. As part of this community, we look forward to helping the CXPA and its members advance this discipline in whatever ways we can."

Graham Clark, VP Market Development for McorpCX and leader of CXPA's Florida network, will serve as the primary liaison between the CXPA and McorpCX. "We believe that CX success today is about execution and value realization," noted Graham. "Which is why we are passionate about helping our clients realize the ROI of their CX-related efforts, supporting and educating them while working beside them to navigate a sometimes complex business discipline while achieving their professional and organization's goals."

"McorpCX has a uniquely people-first culture," he continued. "This culture, our deeply experienced team, their entrepreneurial spirit and focus as experience management specialists is why such accomplished CX practitioners join McorpCX, why our clients stay with us for years, and why we believe it is so important for us to be a contributing, impactful leader at the CXPA—the heartbeat of the global CX movement."


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