How Touchpoint Mapping Works

Touchpoint Mapping® is a cloud-based, enterprise-ready, customer experience research and analytics platform.

First, it gathers customer perception data so you can listen to your customers. Then we analyze this data, so you can see inside and understand what it means to you. Presented in dashboards we design and customize for you and your business, the data shows you which actions to take, and in what order.

And it lets you benchmark performance, so you can monitor and improve your customer experience over time, with the audience segments that matter most to you.

Voice of the Customer

Voice of the Customer

Great customer experience lives in the minds of your customers. They define it—not you. By listening to them, you’ll learn what experiences you actually deliver.
 
Voice of the Employee

Voice of the Employee

Your employees have opinions and deep insights. We’ll help you learn what the employee experience is—as well as what they think of the customer experience.
 
Voice of the Prospect

Voice of the Prospect

How does your customer experience stack up against the competition's? Benchmark their performance with their customers and find out.
 
Actionable Dashboards

Actionable Dashboards

Information without insight is just noise. That’s why our dashboards are designed for you and your business, to inform actual decision-making.