Today, close to 75 percent of CX teams use customer journey maps.
Journey Mapping enjoys wide-spread adoption because it helps identify opportunities to close experience gaps, boost loyalty and revenue, and reduce costs.
This focus on value is a key reason they continue to gain traction as an experience design and creation tool; the best maps highlight where to focus resources to get the greatest returns.
Unsurprisingly, the discipline of Journey Mapping continues to mature and evolve which is why we think you'll enjoy our webinar, Journey Mapping 3.0.
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In this webinar you'll learn:
How innovators use future state mapping to drive growth
New agile techniques for journey-related customer and employee research
How to use journey mapping as change management tool
Where to focus to drive insights on new, digital-first experiences
We’ll be sharing the latest and greatest ways to maximize the value, efficiency, and impact of Journey Mapping on your organization.
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You'll hear from these leading training experts:
President and Founder of McorpCX
Michael is a best-selling author on digital transformation and customer experience, and has on over a dozen “Global CX Thought Leaders” lists. He's also a Teaching Fellow at UC Berkeley’s Lester Center for Entrepreneurship and Innovation at The Haas School of Business.
Design and Innovation Practice Leader of McorpCX
Daniel is a customer experience focused entrepreneur. He has nearly two decades of experience helping organizations solve problems and improve performance by focusing on their customers.