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How NextGen Voice-of-Analytics Tools are Transforming Customer Insights, and CX ROI

Despite the continually accelerating pace of digitally-led disruption, most “Voice-of-the-Customer” (VoC) programs still rely primarily on email surveys to learn what their customers say, while “Voice-of-the-Business” (VoB) brings internal perspectives into the equation.

The missing link? What customers actually do.

Here’s where NextGen Voice-of-Analytics (VoA) fits in. By adding VoA to the mix, brand marketers and customer experience (CX) leaders get customer understanding (and measurable ROI on their listening investments) at levels never before available

In this fast-paced, expert-led webinar, you’ll learn how to integrate VoC, VoB and VoA to solve your business problems by understanding and meeting customer’s needs in new ways.

Dive into the potential of modern, digitally-driven customer insights to learn:

  • Where the intersection of traditional customer insights and NextGen Voice-of-Analytics tools can transform marketing, sales, CX and Service ROI
  • How next wave Voice-of-Analytics insights are being used to boost marketing ROI from 60 to over 500 percent
  • Why anonymous behavioral data is the next wave of Voice-of-Analytics
  • Specific ways that trillions (yes, with a ‘t’) of data points can drive real time, truly actionable and easy-to-understand insights
  • How leading brands have leveraged VoA to boost brand loyalty, plan expansion into new markets, convert shoppers to buyers, and more
VoC and VoB, meet VoA Webinar Recording 2023

Meet Your Expert Panel

MCH headshot

Michael Hinshaw,

President and Founder, McorpCX

is a best-selling author, Top 20 ranked global CX thought leader and a Teaching Fellow at UC Berkeley’s Lester Center for Entrepreneurship and Innovation at The Haas School of Business.
Harry Maugans headshot

Harry Maugans,

CEO, Privacy Bee,

is an entrepreneur and investor as well as the founder and CEO of Maugans Corporation. 
“We see a change in direction at Microsoft. And McorpCX helped us with that – they set up the framework, they set the vision of how to do it, they co-created with us, they trained us. We are now able to operate with a much more outside-in, customer-obsessed approach than we could two years ago.”

- Microsoft - Chief Experience Architect, Customer and Partner Experience