Customer Experience Strategy: How to Establish Your “North Star” Vision


Setting the stage for customer experience leadership requires several foundational elements. A brand-aligned experience vision and a strategy to bring that vision to life is one of the most critical, in part because it helps align your people around what “customer experience” means to them.

Developing a vision and strategy for customer experience can be difficult—if you don’t know where to start. The good news is there’s a proven path to success, and this webinar will share it with you.

That’s why we’d like you to register to attend our upcoming webinar on Thursday, September 24 at 10 AM PT/1 PM ET. In it, we’ll share what we’ve learned in over 15 years of helping organizations define a “North Star” experience vision, link it to the brand, and bring it to life in ways that drive measurable results.

If you’ve ever thought about ways to make customer experience “real” in your organization or struggled with how to better focus on it, then you'll want to attend this webinar. Some of the things you’ll learn include:

  • 5 ways customer experience leaders leverage their CX Vision and Strategy
  • When to (re)assess and (re)define your CX Strategy
  • How CX Strategy helps enable and activate a customer-centric operating model
  • How to align your business and brand strategies to your CX Vision
  • The 6-step plan for defining and bringing your experience to life and measuring the results

So, join McorpCX’s founder and president, Michael Hinshaw, for our upcoming thought leadership webinar, Customer Experience Strategy: Establishing Your “North Star” Vision.

Sign up now—and even if you can’t make it, we’ll send you slides and a recording shortly following the live webinar.

See you there!




Michael Hinshaw – McorpCX founder and President, best-selling author and top-ranked global customer experience thought leader.