- Who We Serve
With IT being the only group with end-to-end visibility of customer related data, CIOs are in a unique position to improve customer experience from both the customer’s and the business’ perspective.
How IT can effectively help lead your company CX initiatives
Traditional thinking places the burden of customer experience design and delivery on externally focused teams such as marketing, sales and customer service… but what if that isn’t always the best way drive great CX?
The fact is, IT is often the only group with end-to-end visibility of customer-related data and digital interactions. As a result, CIOs are in a unique position to improve customer experience.
And since omnichannel and digital experience are at the heart of CX today, IT needs to be involved earlier than ever to deliver against CX aspirations, customer expectations and business goals.
This white paper will teach you:
“We see a change in direction at Microsoft. And McorpCX helped us with that – they set up the framework, they set the vision of how to do it, they co-created with us, they trained us. We are now able to operate with a much more outside-in, customer-obsessed approach than we could two years ago.”
- Microsoft - Chief Experience Architect, Customer and Partner Experience