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We—and our customers—should smile more often. Not only does logic dictate that we feel good when we do, but science backs this up as well. Why? Because the smile is a visible symbol of our positive emotional state.

This reflects a significant challenge that many organizations have when it comes to improving customer experience (CX). While many are getting better at “belt and suspenders” CX improvements like identifying pain points and reducing friction, understanding how to identify and improve emotion is a much harder task.

If your customers have ever been frustrated or upset by interacting with your firm – and you’d like to turn those frowns upside down – then you'll want to download this webinar. Some of the things you’ll learn include:

  • How emotional resonance creates differentiation and why it’s such a powerful competitive advantage
  • Who Robert Plutchick is and why you need to know about his “wheel of emotion”
  • The optimal metrics framework for measuring emotion
  • How to build an “emotional journey map” and use it to drive change
  • Proven and evolving tools and techniques for helping customers smile more

After all, there’s one thing everyone can agree on: It feels good to feel good. And as important as this is every day, today it’s more important than ever to do a better job emotionally connecting with our customers.

So, listen to McorpCX’s founder and president, Michael Hinshaw, and our VP of CX Transformation Programs, Jonathan Greenwood, for Lessons Learned: The Impact of Emotion on the customer journey (And How to Make Customers Smile More).


The Impact of Emotion on the Customer Journey

Meet Your Expert Panel

Jonathan Greenwood,
Certified CX professional and VP CX Transformation Programs of McorpCX,

helps clients leverage the voice of their customers, employees, or other stakeholder groups to transform business operations across the enterprise. He helps organizations better listen to, analyze, and act on the experiences they deliver, creating a tangible impact on both experience performance and business results.

Michael Hinshaw,
President and Founder of McorpCX,

is a best-selling author on digital transformation and customer experience, and has on over a dozen “Global CX Thought Leaders” lists. He's also a Teaching Fellow at UC Berkeley’s Lester Center for Entrepreneurship and Innovation at The Haas School of Business.

“We see a change in direction at Microsoft. And McorpCX helped us with that – they set up the framework, they set the vision of how to do it, they co-created with us, they trained us. We are now able to operate with a much more outside-in, customer-obsessed approach than we could two years ago.”

- Microsoft - Chief Experience Architect, Customer and Partner Experience