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Let’s Talk

Today's customers are digital first, but not digital only. They desire different, connected experiences that meet their quickly evolving expectations. In this webinar, we'll explore best practices B2B leaders use to leverage and activate a Customer Centric Operating Model. 

Fill out the form to the right to view the webinar and download the full deck. 

Michael Hinshaw and Graham Clark have decades of experience teaching professionals in industry leading organizations how to create and implement and CX Driven Sales and Marketing Model. And they have pioneered and refined the model that empowers business leaders to tactically drive meaningful, impactful, ROI proven results. 

Key takeaways from this webinar include: 

  • What B2B customers think about what you do and how improving it can impactfully boost marketing and sales ROI
  • 3 key ways that Touchpoint Journey Mapping can improve marketing and sales operations
  • The top "Customer Experience Lessons Learned" by marketers and sales leaders in all industries 
  • Why digital customer experience is critical to B2B marketing and sales success
  • And more! 

How Leaders Boost Sales and Marketing Performance With CX

Meet Your Expert Panel

Graham Clark,
VP Market Development of McorpCX

As Vice President of Market Development, Graham and his team help keep everyone busy. He helps McorpCX continually grow by combining his sales, client and partner management talents with his passion for technology-driven experience transformation.

Michael Hinshaw,
President and Founder of McorpCX

Michael is a best-selling author on digital transformation and customer experience, and has on over a dozen “Global CX Thought Leaders” lists. He's also a Teaching Fellow at UC Berkeley’s Lester Center for Entrepreneurship and Innovation at The Haas School of Business.

“We see a change in direction at Microsoft. And McorpCX helped us with that – they set up the framework, they set the vision of how to do it, they co-created with us, they trained us. We are now able to operate with a much more outside-in, customer-obsessed approach than we could two years ago.”

- Microsoft - Chief Experience Architect, Customer and Partner Experience