Does your organization have customer journey maps? If so, you'll want to access the presentation and view this on-demand webinar!
In it, Michael Hinshaw, Founder and President McorpCX and Stephen Shay, Vice President McorpCX, are joined by special guest Vanessa Valore, The Institutes Assistant Vice President of Strategic Marketing, for a webinar where they share practical advice on how to use the outside-in customer (and employee, and partner, and...) journey maps you have created.
Listen and hear their perspectives on:
If you use journey maps, you know they are powerful visual summaries of the outside-in perspective. They allow you to walk in your customers’ shoes to see what they’re trying to accomplish, the barriers they encounter along the way, and see specific opportunities for improvement.
You may also know that journey maps don't always drive desired changes to the experiences your customers have. So if you're interested in bringing your journey maps to life and driving real impact in your organization, this webinar is for you.
Complete the form at right to watch the From Journey Maps to Real Experiences webinar on-demand!
is a marketing strategy and digital customer experience leader at The Institutes Knowledge Group, the leading risk management and insurance educator with over 15 years of experience. She also serves as an Adjunct Professor of Integrated Marketing Communications at Rowan University. Her strong background in marketing and communications drives success in delivering impactful strategies.
is a best-selling author on digital transformation and customer experience, and has on over a dozen “Global CX Thought Leaders” lists. He's also a Teaching Fellow at UC Berkeley’s Lester Center for Entrepreneurship and Innovation at The Haas School of Business.
helps organizations understand and implement the experience management capabilities required to become more customer-centric. He bridges the gaps between innovative customer experiences and the skills, processes, technology, and information services required to enable them—ultimately driving top value for his clients.
McorpCX is independently recognized as a top customer experience services and solutions company, enabling and guiding leading organizations since 2002.
Touchpoint Mapping®, Touchpoint Metrics® and Loyalty Mapping® are registered trademarks of McorpCX, LLC
