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This recorded webinar explores how top companies (those who are CX leaders) optimize the “CX Value Chain” to leverage financial and operational benefits.
Some companies make millions of dollars more per year than their peers (and greater profits, faster growth and better marketing results) by leveraging the “Customer Experience Value Chain.”
In this recorded webinar, you’ll learn exactly what this is and how these leaders do it. So listen as we share findings from “The Customer Experience Value Chain: Paving the Way to Advocacy,” a new research report from Aberdeen Group.
Michael Hinshaw, McorpCX president and CX thought leader, presents insights into the customer experience value chain embraced by CX leaders, including where and how customer experience “fits” in the broader context of your business. Some of the other topics you’ll learn about include:
So download the recorded webinar and slides now to learn more about the (substantial) financial and operational benefits leaders enjoy as a result, and how they leverage the “CX Value Chain” to bring it all together.
“We see a change in direction at Microsoft. And McorpCX helped us with that – they set up the framework, they set the vision of how to do it, they co-created with us, they trained us. We are now able to operate with a much more outside-in, customer-obsessed approach than we could two years ago.”
- Microsoft - Chief Experience Architect, Customer and Partner Experience