How Best-In-Class CX Leaders Get There: The CX Value Chain Recorded Webinar


This recorded webinar explores how top companies (those who are CX leaders) optimize the “CX Value Chain” to leverage financial and operational benefits.

Some companies make millions of dollars more per year than their peers (and greater profits, faster growth and better marketing results) by leveraging the “Customer Experience Value Chain.”

In this recorded webinar, you’ll learn exactly what this is and how these leaders do it. So listen as we share findings from “The Customer Experience Value Chain: Paving the Way to Advocacy,” a new research report from Aberdeen Group.

Michael Hinshaw, McorpCX president and CX thought leader, presents insights into the customer experience value chain embraced by CX leaders, including where and how customer experience “fits” in the broader context of your business. Some of the other topics you’ll learn about include:

  • Specific examples of the habits and capabilities of CX leaders
  • A deep dive into each part of the customer experience value chain
  • The proven value and importance of customer journey management
  • How CX leaders leverage technology, culture, data and people to support CX supremacy
  • And much more…

So download the recorded webinar and slides now to learn more about the (substantial) financial and operational benefits leaders enjoy as a result, and how they leverage the “CX Value Chain” to bring it all together.