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Let’s Talk
Let’s Talk

An Exclusive UnConference
for Visionary Leaders and Innovators 

Join us for an extraordinary UnConference experience designed to transform how we manage customer and employee experiences. Over two immersive days in Plano, Texas, you’ll collaborate, co-create, and innovate alongside fellow leaders, practitioners, and experience management pioneers.

This is not a traditional conference — it’s an opportunity to actively shape the conversation, drive the future of experience management, and unlock the potential of the Experience Operating System (XOS).

See Conference Information Below

Why this UnConference is different

Experience the Power of a Participant-Led Event: 

The UnConference format is designed to put you at the center of the conversation. Instead of a traditional, one-size-fits-all agenda, this event allows you to shape the topics and discussions that matter most to your work and challenges.

Key Benefits:

Collaborative Problem-Solving: Work with a select group of peers to tackle real-world challenges in experience management. You'll leave with actionable insights and solutions tailored to your unique needs.

Participant-Driven Discussions: This isn’t about passively listening to presentations. The UnConference gives you the chance to lead and engage in conversations that directly address your priorities.

Practical Tools and Strategies: Co-create frameworks, guides, and resources you can implement in your organization immediately to enhance customer and employee experiences.

Meaningful Networking: Foster meaningful relationships with thought leaders and innovators in an engaging, interactive setting, and continue collaborating long after the conference concludes.

Fresh Perspectives: Gain new ideas and inspiration from leaders across industries, sparking creative approaches to your own challenges.

Your Package Includes:

Full Access to All Event Sessions

  • March 5 VIP Reception at 6:30pm CST.
  • March 6 Full Day 8:00am - 5:00pm CST followed by Dinner Dallas BBQ & Line Dancing
  • March 7 Half Day 8:00 am - 2:00 pm CST

Exclusive Networking Opportunities
Connect with senior leaders, experience management professionals, and industry innovators.

Interactive Workshops & Breakout Sessions
Hands-on opportunities to co-create solutions and frameworks with peers and experts.

Exclusive XOS Community Slack Channel
As part of the Experience Management UnConference, you’ll gain access to an invite-only Slack channel designed to keep the conversation going, foster collaboration, and build lasting relationships and access to resources.

Post-Event Resources
Receive exclusive access to:

  • Catalyst Session (presentation, panel etc.) recordings
  • XOS UnConference exclusive content: Summaries and key insights, resources and actions gleaned from the conference
  • Frameworks and tools shared and developed during the event

Agenda*

Insight, Collaboration, and Connection

 

Thursday, March 6
8:00 AM – 5:00 PM: Full-Day UnConference
6:30 PM – 9:00 PM: Evening BBQ & Line Dancing

Friday, March 7
8:00 AM – 12:00 PM: Half-Day Workshop & Action Planning
12:00 PM – 1:30 PM: Wrap-Up Lunch and Debrief

*detailed agenda to follow shortly

Meet Your Hosts

Michael Hinshaw

Michael Hinshaw,

Founder & President, McorpCX,

As a best-selling author on digital transformation and customer experience, Michael is listed on over a dozen “Global CX Thought Leaders” lists. He's also a Teaching Fellow at UC Berkeley’s Lester Center for Entrepreneurship and Innovation at The Haas School of Business.

Diane-mager

Diane Magers,

CXO, Experience Catalysts,

McorpCX Advisory Director and the former CEO of the Customer Experience Professionals Association (CXPA), Diane brings over twenty-five years of experience in building and growing experience-led differentiation with brands like VMWare and State Farm.

About the Venue

Ericsson Headquarters, 6300 Legacy Drive, Piano, Texas

Venue Highlights

State-of-the-art conference spaces

Flexible breakout rooms for collaboration

Modern amenities for a seamless VIP experience

Stay Close to the Action

Local hotels close to the venue:

Renaissance Dallas at Plano Legacy West Hotel
🏨 6007 Legacy Dr, Plano, TX 75024
Distance: 0.1 miles
Amenities: Outdoor pool, fitness center, restaurant 
Rates: ~$250/night Key

Dallas/Plano Marriott at Legacy Town Center
🏨 7121 Bishop Rd, Plano, TX 75024 
Distance: 0.1 miles 
Amenities: Outdoor pool, restaurant, lounge 
Rates: ~$220/night

Home2 Suites by Hilton Plano Legacy West 
🏨 6300 Tennyson Pkwy, Plano, TX 75024 
Distance: 0.7 miles 
Amenities: Free breakfast, pet-friendly, pool 
Rates: ~$180/night

Look for other Hotel options on Google

Frequently Asked Questions

What is an UnConference?
An unconference is a participant-driven event where attendees set the agenda, ensuring discussions are relevant to their needs. 
What’s included in the cost?
The fee covers access to all sessions, workshops, networking events, meals, and the evening BBQ (see above).
What is the dress code?
Business casual for sessions; relaxed attire for the BBQ event.