Unconference

The XM UnConference

Two days. Your challenges.
Our brains—let’s solve this

CX/EX is changing fast. Skip the lectures—bring what’s on your plate right now and leave Dallas with clarity, fresh tools, and solutions your org can use immediately.

Dates: September 25-26, 2025, Dallas, Texas

Cost: $595 USD

Because leading CX & EX right now is… well, tricky.

The pace is intense. The world is changing around us, on what feels like a daily basis. The future? Fuzzy.

You don’t need more theories—you need space to work through real problems with people who’ve been there.

That’s what The XM UnConference is all about.

Here’s how it works:

• We start with a lineup of high impact themes.
• You and your peers bring the challenges.
• We solve them—together.

What you’ll get:

For you:

• Clarity and confidence in uncertain times
• Fresh approaches you can use immediately
• A bigger voice in the CX/EX community through
co-created tools and playbooks

For your organization:

• Practical solutions tailor-made for your challenges
• Peer-tested strategies for navigating change
• Early insight into what’s next, and ways to see around corners

This is a small, collaborative group—by design—so we can do real work together. You’ll leave with a personalized capability roadmap, ready-to-use tools, and a network of peers committed to elevating Experience Management.

Two days. Smart people. Real results.

Dallas, Sept 25–26.

Lets get to work.

For session themes – please download this PDF!

Get Your Session Themes

Reserve Your Spot

Why this UnConference is different

Experience the Power of a Participant-Led Event:

The UnConference format is designed to put you at the center of the conversation. Instead of a traditional, one-size-fits-all agenda, this event allows you to shape the topics and discussions that matter most to your work and challenges.

Key Benefits:

Collaborative Problem-Solving: Work with a select group of peers to tackle real-world challenges in experience management. You'll leave with actionable insights and solutions tailored to your unique needs.

Participant-Driven Discussions: This isn’t about passively listening to presentations. The UnConference gives you the chance to lead and engage in conversations that directly address your priorities.

Practical Tools and Strategies: Co-create frameworks, guides, and resources you can implement in your organization immediately to enhance customer and employee experiences.

Meaningful Networking: Foster meaningful relationships with thought leaders and innovators in an engaging, interactive setting, and continue collaborating long after the conference concludes.

Fresh Perspectives: Gain new ideas and inspiration from leaders across industries, sparking creative approaches to your own challenges.

Your Package Includes:

Full Access to All Event Sessions

September 24 6:30 PM Reception and Nibbles
September 25 Full Day 8:00am - 5:00pm CST followed by Dinner Dallas BBQ & Line Dancing
September 26 Half Day 8:00 am - 2:00 pm CST

Exclusive Networking Opportunities
Connect with senior leaders, experience management professionals, and industry innovators.

Interactive Workshops & Breakout Sessions
Hands-on opportunities to co-create solutions and frameworks with peers and experts.

Exclusive XOS Community Slack Channel
As part of the Experience Management UnConference, you’ll gain access to an invite-only Slack channel designed to keep the conversation going, foster collaboration, and build lasting relationships and access to resources.

Post-Event Resources
Receive exclusive access to:

Catalyst Session (presentation, panel etc.) recordings
XOS UnConference exclusive content: Summaries and key insights, resources and actions gleaned from the conference
Frameworks and tools shared and developed during the event

Michael Hinshaw,

Founder & President, McorpCX,

As a best-selling author on digital transformation and customer experience, Michael is listed on over a dozen “Global CX Thought Leaders” lists. He's also a Teaching Fellow at UC Berkeley’s Lester Center for Entrepreneurship and Innovation at The Haas School of Business.

Diane Magers,

CXO, Experience Catalysts,

McorpCX Advisory Director and the former CEO of the Customer Experience Professionals Association (CXPA), Diane brings over twenty-five years of experience in building and growing experience-led differentiation with brands like VMWare and State Farm.

Tabitha Dunn,

Customer Experience & Transformational Leadership Coach,

A global customer experience executive and board advisor with a proven track record of driving customer-centric growth for leading brands.

Dan Brosseau,

Executive Director, Digital Experience & Product Strategy, Wells & Fargo

A customer and employee experience strategist focused on designing more human, connected experiences that drive business outcomes.

Eytan Hattam,

CXPA Board, CXPA

A seasoned customer experience leader and CXPA Board Member with expertise in embedding CX strategy across complex global organizations.

Alec Dalton,

Executive Director, Accelerating Leaders

A hospitality experience expert and author helping service-focused brands elevate customer satisfaction through quality management and intentional design.

Sandra Fornasier,

Head of Customer Insights & Experience, Autodesk

A certified customer experience professional dedicated to transforming organizations through customer-centric strategies and cross-functional collaboration.

Ben Easaw,

Managing Director, Cetera Financial Group

A CXPA Board Member and customer experience leader with deep expertise in strategic, customer-focused transformation in the financial services sector.

Ian Golding,

CEO and Founder, Customer Experience Consultancy Ltd

An influential CX consultant advising global brands on strategy, measurement, and improvement; speaker, author, and CXPA founding board member with global reach.

Dillon Mahipala,

Global Learning & Coaching Culture, Ericsson

A leader in employee experience and coaching culture at Ericsson, driving global sales excellence and workforce engagement.

Raj Sivasubramanian,

Vice President - Journey Management & CX Consulting, QuestionPro

A recognized leader in customer experience strategy, consulting, and education, with deep expertise in journey mapping, customer feedback, and advancing CX practices across industries and organizations.

Mary Poppin,

CXO, HRIZONS

An experienced executive and thought leader in customer and employee experience, known for driving growth, innovation, and transformation across global organizations and diverse industries.

Greg Tucker,

Chief Journey Mapper, Gold Research, Inc

CXPA Board of Directors, CXO, Fractional CXO, CX Expert and Board Advisor working with CEO's and Leaders to drive global growth through Customer Experience transformation.

Tamar Cohen,

Chief Executive Officer, Founder, HaloEffect Management

A seasoned experience strategist and co-founder of HaloEffect Management, specializing in aligning customer and employee experiences to drive organizational transformation and growth.

Kara Hoisington,

Vice President of CX Operations and Client Engagement , McorpCX

An experienced customer experience leader and consultant, helping organizations improve strategy, engagement, and operations across industries through research, design, and measurement expertise.

Local hotels close to the venue:

Renaissance Dallas at Plano Legacy West Hotel
🏨 6007 Legacy Dr, Plano, TX 75024
Distance: 0.1 miles
Amenities: Outdoor pool, fitness center, restaurant
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Dallas/Plano Marriott at Legacy Town Center
🏨 7121 Bishop Rd, Plano, TX 75024
Distance: 0.1 miles
Amenities: Outdoor pool, restaurant, lounge
Rates: ~$220/night

Home2 Suites by Hilton Plano Legacy West
🏨 6300 Tennyson Pkwy, Plano, TX 75024
Distance: 0.7 miles
Amenities: Free breakfast, pet-friendly, pool
Rates: ~$180/night

Look for other Hotel options on Google