Research in Association with
Research in Association with
The link between the value of customer experience and business success has long been proven and understood. Customer experience (CX) was identified as a top strategic priority for driving growth by 87% of executives in 2020.
Nonetheless, this study reveals a concerning trend: organizational commitment to CX training and education is not given its due importance, with its benefits often overlooked by those in leadership roles. The question arises: how do organizations that excel in CX maturity successfully foster a customer-centric culture?
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Methodology: This co-sponsored research from CXPA and McorpCX surveyed ~500 global CX leaders to understand how their organizations perceive the linkage between CX education and business outcomes, how CX training is being applied, and the differences between organizations' CX maturity. CXPA and McorpCX also provide 6 recommendations to develop a culture of customer centricity and improve CX maturity.
About CXPA and McorpCX: CXPA is a global non-profit organization dedicated to advancing the practice of customer experience management. McorpCX is a leading customer experience consulting firm, specializing in helping organizations drive customer-centric transformations.
McorpCX is independently recognized as a top customer experience services and solutions company, enabling and guiding leading organizations since 2002.
Touchpoint Mapping®, Touchpoint Metrics® and Loyalty Mapping® are registered trademarks of McorpCX, LLC