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Transform Customer Experience into a Profit-Driving Strategy—and Effectively Communicate Its Value Across Your Organization.

Let’s be honest—if you’re in CX, you already know the real value (and profits!) that come from improving customer experiences. Companies that prioritize CX see up to 60% higher profits*. Yet, many of us are still fighting for funding and struggling to convince leadership of its importance. So, where’s the disconnect? And why are we still having this conversation? Can we solve this once and for all? The short answer is no.

The reality is, CX ROI isn’t a "once and done" exercise. Customer needs are constantly changing, and so is the business landscape (hello, AI!). But the good news? There are actionable tactics to build an agile, measurable CX program and proven strategies for effectively communicating its value across your organization. This webinar will arm you with immediately applicable tools to optimize CX efforts and gain organizational buy-in.

Key Takeaways 

  • The “NEW” CX ROI: Learn why the CX ROI conversation is evolving and the new approaches that are making it easier to measure and communicate success.
  • CX Metrics & Insights: Learn how to track the right CX metrics and why companies that mature their measurement systems stay ahead of the competition.
  • Boardroom Buy-In: Get practical tips on how to present CX results in a way that wins over senior leadership and aligns with key business goals.
  • Case Studies of Success: Explore real-world examples of companies that have effectively implemented CX strategies and seen measurable business benefits.
  • Practical Tools & Strategies: Learn about the best tools and practical strategies for enhancing CX initiatives and ensuring measurable ROI.
  • Bonus: We’ll also cover emerging trends such as AI-powered CX tools and journey analytics that are shaping the future of customer experience management.

Who Should Attend? 

  • CX Professionals seeking to adapt to the evolving CX landscape and ensure their efforts are directly tied to business outcomes.
  • Business Leaders and Executives who need to justify CX investments amidst competing resource priorities and understand its direct impact on revenue, cost savings, and competitive positioning.
  • Marketing and Sales Teams looking to leverage CX insights for growth and differentiation in the market.
  • Service Teams interested in improving service efficiency and effectiveness through data-driven CX strategies.
  • Anyone Passionate About CX who wants to stay ahead of the curve with new tools and insights that will enhance customer experience and boost organizational support.

Watch now to learn how to effectively measure, communicate, and optimize your CX strategy!

Meet the Speakers

Bios  (6)

 Taylor Fitzpatrick,

Practice Manager, Journey Mapping, McorpCX,

is a dynamic and innovative leader with 15+ years of experience driving business growth through data-driven customer experience programs. She excels at empowering cross-functional teams and optimizing strategic initiatives, from digital transformation to customer acquisition. Passionate about crafting powerful customer experiences, Taylor paves the way to organizational success.

Stephen-Shay

Stephen Shay,

Vice President and Practice Leader, XM Capabilities, McorpCX

Steve helps organizations understand and implement the experience management capabilities required to become more customer-centric. He bridges the gaps between innovative customer experiences and the skills, processes, technology, and information services required to enable them—ultimately driving top value for his clients.