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Learn how to deeply connect with your customers by understanding their wants, needs, and expectations – even when they don’t know themselves.

In a world where customer experience is a key differentiator, understanding your customers deeply is essential for getting closer to them, and staying ahead of the competition. This next Experience Operating  System webinar dives into the critical Key of customer understanding, revealing how to gather, interpret, and act on customer feedback to create unforgettable experiences.  
 
Explore strategies that will help your organization transition from simply collecting customer data to generating insights and taking action in ways that drive business results. 

What You’ll Learn: 

  • Customer Intelligence: Learn how to structure, listen to, and interpret customer feedback to gain actionable insights.
  • Empathy and Action: Discover how to embed customer understanding into your business processes, allowing every team member to connect with and empathize with your customers.
  • Tools and Techniques: Get practical advice on using personas, journey maps, and storytelling to communicate customer needs across your organization.
    Success Stories: Hear from industry leader, Sandra Fornasier, CCXP, Head of the Customer Insights and Success Experience team, at Autodesk, on their CX Transformation.

Why Watch: 

  • Holistic Understanding: Understand the importance of knowing what your customers think, feel, and need, even when they can’t articulate it themselves.
  • Strategic Advantage: Learn how to leverage customer insights to create a competitive edge that your rivals can’t match.
  • Expert Insights: Benefit from the wisdom and experience of experts who have successfully implemented customer-centric strategies in leading organizations. 

Don’t miss this opportunity to elevate your customer experience strategy by understanding the key to customer-centric success. 

 

 

Meet the Speakers

michael-Hinshaw

Michael Hinshaw,

Founder & President, McorpCX,

as a best-selling author on digital transformation and customer experience, and has on over a dozen “Global CX Thought Leaders” lists. He's also a Teaching Fellow at UC Berkeley’s Lester Center for Entrepreneurship and Innovation at The Haas School of Business.
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Diane Magers,

CXO, Experience Catalysts

A McorpCX Advisory Director and the former CEO of the Customer Experience Professionals Association (CXPA), Diane brings over twenty-five years of experience in building and growing experience-led differentiation with brands like VMWare and State Farm. 
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Sandra Fornasier, CCXP,

Head of the Customer Insights and Success Experience team, Autodesk​

Winner of the 2024 Customer Centricity World Series “CX Professional of the Year” award, Sandra is a passionate customer experience leader with over 25 years of proven success. Skilled in CX strategy, experience design, and journey management, Sandra has a strong background in customer advocacy, success, and software architecture.