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In this Experience Operating System (XOS) webinar, learn how a “North Star” can excite, empower, and guide your organization.

Any shift toward greater customer-centricity requires some degree of organizational change. For some, the change is modest. For some, transformational. For others, it’s just hard.  

This is why your experience strategy must be translated into a vision that is systematically and purposefully driven across the business. Without that vision—and an actionable set of goals attached to activating it—it’s just words. 

In this webinar we will discuss how to:

  • Set the Stage: Understand the critical importance of aligning your people and resources to your brand-aligned experience vision.
  • Craft Your Strategy: Develop a comprehensive plan for meeting and exceeding customer expectations, while empowering your employees and partners to deliver exceptional experiences.
  • Envision, Enable, and Manage: Learn the three essential characteristics of an effective experience strategy and how they drive success.
  • See Real-world Examples: Explore how industry leaders like Walmart, Apple, and Amazon utilize their brand promises to guide their customer experience strategies.

Why You Should Attend:

Gain invaluable insights and actionable strategies to:

  • Define and articulate your organization's unique "North Star" experience vision. 
  • Align your people, systems, and activities to consistently deliver on your promises.
  • Effectively prioritize and allocate resources to maximize ROI and drive business success.

Don't miss this opportunity to gain the knowledge and tools you need to take the latest steps in driving true customer success. 

Reserve Your Spot Today!

Meet the Speakers


Michael Hinshaw,

President, McorpCX

A best-selling author on digital transformation and customer experience, and has on over a dozen “Global CX Thought Leaders” lists. He's also a Teaching Fellow at UC Berkeley’s Lester Center for Entrepreneurship and Innovation at The Haas School of Business.
Diane Magers

Diane Magers,

CXO, Experience Catalysts

A McorpCX Advisory Director and the former CEO of the Customer Experience Professionals Association (CXPA), Diane brings over twenty-five years of experience in building and growing experience-led differentiation with brands like VMWare and State Farm.