We invented and trademarked Touchpoint Mapping® in early 2003. Then, it wasn’t software—it was a methodology. Since then, we’ve perfected this approach to defining customer journeys, identifying touchpoints at each stage, and measuring the whole thing from the outside-in, customer perspective.
Today, it’s a cloud-based customer (and employee and prospect) research and analytics tool that revolves around your needs. It measures every stage of your customer journey and the touchpoints across it. And shows you precisely which dials to turn—and in what order—to drive business results.