Articles

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8 customer service strategies you can steal from Amazon

Since its founding 22 years ago, Amazon has reached near mythic status for its superior service and customer service strategy.

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Understanding the ROI of Customer Experience Journey Mapping

Customer journey mapping is, understandably, a pretty hot topic. Not just for customer experience professionals, but for all businesses. It’s easy to see why. As a proven framework for helping drive greater customer insights and improving internal efficiencies, there’s no mystery why journey...

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Customer Experience Journey Mapping Hypecycle

Customer Experience Journey Mapping Many of us are familiar with Gartner’s “hypecycle,” representing the maturity, adoption and social application of specific technologies. At core, the hypecycle is all about helping people understand what’s real – and what’s hype – when new ideas come along that...

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Six Ways to Drive a Radically Better Customer Experience

At heart, customer experience improvement is all about finding those places in the experience where pain exists, and where customers feel that their expectations aren’t met. The art of finding these places and fixing them is at the heart of the discipline of customer experience improvement. After...

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Case Study: Delta Airlines – When Digital Customer Experience Goes Bad

There’s little debate on the critical nature of getting digital customer experience right. There isn’t a customer experience professional, IT leader or shareholder-focused senior executive that doesn’t get it. And we all know it’s dramatically changing the ways companies need to deliver on customer...

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Five Questions Customer Experience Professionals Are Asking Today

Everyone is talking about customer experience. What it is, why it’s important, how to deliver and how to improve it. Everyone, it seems, has an opinion. Which is why I thought you’d be interested in hearing what the customer experience professionals are wondering about.

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The Joys of Customer Service Journey Mapping

There’s a real benefit to working as a team towards a common goal… and knowing that as a direct result of your actions, your company will understand, and treat, its customers much better.

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What You Should Include In Your Customer Loyalty and Retention Program

We know that customers are more demanding and have higher expectations than ever. And since most corporations are working hard to better serve these smart customers, it’s no surprise that many are zeroing in on customer loyalty and retention programs as a way to create stronger relationships, and...

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Bad B2B Experience? The “Anti-Customer” Model

We spend a lot of time talking about the value of things like customer centricity, transparency and the importance of designing and consistently delivering great customer experiences. Why? Yes, because it’s what we love and are great at… but it’s also that it helps our clients drive greater...

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McorpCX Named a Global Customer Experience Leader by ALM Intelligence/Kennedy Research

ALM Intelligence/Kennedy Research has named McorpCX a global leader in their Digital Customer Strategy & Experience Consulting report, positioning McorpCX as highest in “Depth of Consulting Capabilities” on The Kennedy Vanguard™, relative to the other providers evaluated in the report.